I discover CK is equivalent to class Buddhist nun only about in new York the road is in domestic position. “ “ the butter that the friend holds my Mai Qianbi in the palm, handsome greens jade all the time with butter sell well and take great pride. As expected, resemble big treasure selling well euqally in home really, but average like big treasure also petty gain. “ describing like afore-mentioned netizen place in that way, to arriving first for American Chinese, the goods that should see those need to just can be bought at high price in home is regarded as in the United States when low-priced supermarket goods, should this be the concussion of what kind?
Those price at every turn by tens of thousands luxury backside, chain of what kind of increase having after all? The product that whether alleges like distributors place is made in abroad, and is the reason in Chinese price on the high side custom duty and content spread cost too tall? “ daily economy news “ investigate through much day, reveal the truth of luxury backside for you.
[investigation · producing area]
Distributors: The product is in more the Euramerican agent that finish: Acting labour is thorough already each domain
Answering a reporter about “ why luxury price of China compares a developed country should expensive a lot of “ when the problem, almost answers of all ground of luxury distributors be exactly the same say, “Our product is produced in abroad, plus tall custom duty of China, cause price so taller. Cause price so taller..
Luyiweideng (LV) the product that the salesperson emphasizes them repeatedly all is produced from France, and carry continuously China. In the meantime, luyiweideng (China) sale company shows several times to media, they are in China and do not have product line, also had not considered to establish oneself product line in China, do not have accredit to give any production of China trader more, all products are produced in abroad.
Although replying whether “ China is built “ on the problem, all brand business appears “ bashful “ , but actually “ daily economy news “ investigate discovery, the many extravagant brands that include dress, portfolio to wait inside already were in China to establish product line in last century end, from 2004 later, the evidence that entrusts Chinese manufacturer treatment is clearer and clearer.
“Alleged and high-grade home resides things, it is in 100 thousand right-and-left sofa with a price exemple, actually 7 finish in China into treatment link, at most only 3 is become finish in abroad. “ had acted as agent the Shanghai agent Yuan Chun that Europe resides a brand some 5 years (alias) right “ daily economy news “ express.
Yuan Chun expresses, he often chooses a factory to have production in home, finish product use last segment abroad next. “Make commodity need to find raw material in Europe besides partial skin outside, the 9 product raw material that become above come from China. Similar candlestick such handicraft, the production that has 99% possibly had been finished in China, just take the course of custom finally, sell in order to import the price of commodity again. Sell in order to import the price of commodity again..
But according to “ daily economy news “ reporter observation, when Yuan Chun is undertaking communicating with the client however unlike approachs a journalist such calm bear, he right now often tells a client, all product raw material all come from Europe, finish all production by European craftsman. Describe according to him, oneself the turnover of a month achieves 10 million yuan of above commonly, net profit not under 4 million. From the point of the unit price of the product, 2000 yuan household furnishs price, the value that is in Europe may be only 100 euro.
3 years ago forecast ever pointed out, to 2009, the international luxury brand of 60% will have his product line in China, execute brand accredit. Mix in strict comparison after choosing, at present really a giant production team is each big luxury production. If be in the workshop that Zhejiang contains grand clothing limited company, the handiwork that is versed in people is producing tall to treat · A Mani seams an uniform to install, a Mani allows these expensive clotheses to be hit “ China is made “ brand; Employ the course of study of Hong Kong couplet of nearly 30 thousand person makes the clothing, produce per year of all kinds hand-me-down more than 5000, american market exceeds the shirt of 1/10 to be made by this company; And include Jieniya, HUGOBOSS inside luxury brand, also already Shandong flexibly group (000626, ) produce base for fabrics surely…
Even if is such, be in “ daily economy news “ the reporter is right when the China of luxury produces manufacturer to convey a front to interview apiration, refuse without an other place, because the enterprise often had signed confidential agreement. Look, although luxury has come true large-scale “ China is built “ , but still brand business fears others knows to be in China or the developing country of other Asia has a manufacturer, because China is built,look in them representing “ cheap “ .
[investigation · custom duty]
Distributors: China imports the personage inside custom duty high employment: Avoid duty already was become go regular
The import tariff of high specified number, it is luxury distributors people the another big reason that the explanation holds high in Chinese price.
With a hand of GUCCI the bag is exemple, it adds up to 2300 yuan about in quoted price of the discount on American official net, and the price that is in Chinese Hong Kong is 2500 yuan, it is 4200 yuan in the price of Shanghai door inn, although make case of 7 convert into money also near 3000 yuan. Will look from area, what a commodity often compares the United States in European price is low 5% , euramerican price wants lower than Japan 10%~15% , and Chinese Hong Kong wants lower than inland 20%~30% .
Since January 1, 2007, our country has golf and ball, the tax rate of high-grade watch by 10% adjust for 30% , cosmetic tax rate by 20% adjust for 50% . As a result of at present the reason such as custom duty, exchange rate, make same the price that is in home and abroad differs a luxury to achieve 20% above possibly. But on the other hand, according to senior personage points out inside course of study, escape what custom duty already made a trade actually to go regular.
“Be known according to me, the goods that some extravagant brands sell in China does not come in through normal custom approach, in the adulteration in 10 quality goods 3 smuggling are tasted is commonplace. “ a personage of know the inside story that holds the position of a manager in some brand brand shop is right “ daily economy news “ express. Disclose according to this personage, the goods that the brand shop that he has worked imports every months through be not normal approach trades what the quantity can amount to 1 million yuan is gigantic.
Ever the report will point out this year in March, famous luxury interlinks Brazil Telangshesiyin contrabands the hostess of inn Daslu and the accusation such as evade taxes is sentenced 94 years. Police investigation discovery, evade taxes undertakes through little invoice when Telangshesi imports high-grade goods for years, the bill value that the entrance of a pair of 100 dollars fills in when male shoe replenish onr‘s stock is 4 dollars only, but the retail price inside inn is as high as 3500 dollars.
Custom personage expresses to the reporter, the custom duty of high specified number that issues lower than actual price false invoice to be collected to luxury with escape custom, this skill law in recent years common occurance. Shanghai custom respect ever uncovered a such smuggling cases: The Beijing agent of an Italy houseboat markets houseboat product to client of a Zhejiang, the agent offers to issue a piece of lower than actual price false invoice. Refer Shanghai custom finally when customs declaration, the houseboat value that fills in above is such low, so that the odd member that close suspects careful very quickly,went up this picket trades.
[investigation · content flows]
Brand business: Unified deliver goods cost tall trafficker: Certain product also has done not have even custom
“Major extravagant brand has a plant in Asian each district, finish manual embroidery in Chinese inland for instance, other link is finished in Kampuchea, these dress farewell that pass treatment go to Chinese Hong Kong, in Hong Kong assemble ‘ assemble ‘ the carry after becoming hand-me-down arrives and other places of Italy, France. “ a manager of clothing company brand that there had been tens of home brand shops in home explains a product so supply chain.
Be in “ daily economy news “ in investigation, business of brand of each big international a gleam of almost ground of all with one voice expresses: “Even if ‘ Madeinchina ‘ , but also be from headquarters (France, Italy, United States) etc deliver goods. “ and to why wanting such “ have enough to meet need “ , their answer is “ studying new measure, but at present all brands are export first from China, reimport. Reimport..
Inside course of study nevertheless the personage looks, other perhaps product does not meet the ready-made clothes that manufactures in each areas to be sent entirely certainly to headquarters, “We say what import from Italy to the product is direct external, but in-house personnel is clear, these products are in China to produce namely, stick the label of an Italy, had not gone out even custom even. “ the trafficker of hep inside is right “ daily economy news “ express, “We can receive each season the order of 3 two brands, distribute the factory below next, unless on price 10 thousand yuan product may fractionize factory treatment, general product has finished the production of last segment in China. “ according to introducing, after these finished product are being handled through simple procedure, approve directly normally send an agent, perhaps enter sale of straight battalion inn directly.
[investigation · is sold]
Brand business: High price is finite work off expert: “Let the market starve partly “ it is politic
Exist in region price respect not just “ abhorrent “ , the price of luxury also differs with general goods. According to what pass through “ price price law “ , product value = makes cost + cost of research and development (the design is expended) + market promotion expenses + cost of sales + overhead expenses + exchange gains and losses + reasonable profit + brand excessive price, but luxury card business people such not seeing, their law is: If the price not “ extravagant “ be luxury with respect to what cannot say. But their real sale secret is not “ large quantities of quantities “ , it is however besides high cost, again with high price finite work off.
“The high price of luxury is not without foundation makes what come out surely, build however in delicate select material, masterly on handicraft and the foundation that abound creativity, content is worth somewhat. Can say, high price is by luxury brand fixed position, product is rare be short of gender and uniqueness, brand long history and romaunt are collective casting. “ Xiao Zhuanwen of Lu of expert of luxury brand administration points out. Lu Xiao thinks the another big reason of luxury high price is, numerous luxury brand often uses this one character of luxury, innovation gives a money classical or product of edition of set limit to, capture a client to be opposite closely thereby rare lack distinctive product long for a desire. This kind lets the market be in “ half hungry condition “ clever strategy can succeed however the ground unplugs the fixed position of the brand tall, and make the product also demands exceeds supply from beginning to end.
[investigation · case]
A China causes garment beauty to make work 70 dollars home sells on 1000
Mention POLO, a lot of people can associate to the RalphLauren that is known as one of 3 big dress stylist of American and the brand that with him the name names. Be in the United States, the POLOT compensate of RalphLauren is most the person is capable to consume; And be in China, than tower above of American brand shop the price of double makes make multilateral person flinch however.
Be worth what carry is, most RalphLauren product all is produced from China. “ daily economy news “ investigate discovery, couplet peaceful, excessive amounts to the production that waited for Chinese spin manufacturer to assume major RalphLauren in a few years of in the past, in couplet peaceful job old middle-level administrator is opposite one the reporter discloses, the POLO order that couplet gives peaceful below RalphLauren can amount to several yuan one year, before a few years mostly of You Liantai oneself the factory has production, latter couplet peaceful to control cost, the bag outside beginning has production to other plant.
Limited company of group of couplet Thailand border is one makes the diversity that give priority to cross a state with dress group, hong Kong of headquarters locate China, already jumped at present house for the world the biggest dress makes one of groups. Stem from the consideration of cost respect in recent years, the product line of RalphLauren begins move to come southeast Asia country, but clothing fabrics still is supplied by Chinese inland.
“RalphLauren is produced in China had been secret no longer, they also begin to be hit on the dress ‘ Madeinchina ‘ mark, but even if is such, the congener product with its price far general outclass in China. “ disclose according to personages of afore-mentioned know the inside story, the sheet of RalphLauren finished cost is higher than general brand, but profit also tower above a lot of, if do not calculate channel cost, the dress that a factory price controls in 200 yuan, the price that is in the United States only 70 dollars, be as high as on 1000 yuan of RMBs in China.
News background
Partial luxury tax rate or derate
The message pointed out a few days ago, concerned branch is brewing tax rate of derate part luxury. It is reported, had handed in relevant section about the plan reducing tax of luxury, estimation draft can be by this year come on stage, next year or will carry out. Not come singly but in pairs, jiang Zengwei of undersecretary of Chinese Department of Commerce is published in the People‘s Daily “ continue to enlarge consumptive demand adamantinely “ one Wen Shiming puts forward truly, china will be perfect adjust entrance consumable tax rate, attract high-end consumption.
2008, chinese luxury consumes amount to already amounted to 8.6 billion dollar, occupy the 1/4 of global market. In Chinese market, the consumption of luxury with annual of 25% increase fast growth.