Treasure poem dragon (Boucheron) this France familial dynasty founded 1858 by Ric Boucheron of é of Fr é D, roll out can to say the art of world-class curiosa is created in succession, make have savoured gent lady most ecstatically. Come more than 100 years, full the later generations of treasure poem dragon of 4 generation is successive and familial career, join forces lets this brand praise full the four seas, although Bao Shilong was bought by Gucci group 2000, the brand still stands fast consistent outstanding tradition. Afterwards after 150 years of celebration last year, bao Shilong ascended Basel international again 2009 horological exhibit, the design that provides alone with gout is dazzing appear.
“Bao Shilong has long history, our continuance is classical and do not drift with the tide, the place of the innovation of traditional gem brand depends on letting work transcend the limitation of time, blossom meaningful ray. “ in constant grand underground in elegant shop, president of division of China of treasure poem dragon Mr Dimitri Kacezorowski is opposite him of this brand unscramble tirelessly path to come. The experience that ever held a post in Kadeya makes him more deep to the understanding of traditional brand, “We had not needed rapid patulous rate, and should seek pair of true target targets “ , making brand glamour continues in China is his target place, and to Bao Shilong the source that loving heartily is primary motivation.
AMOR: Relative to at other gem brand character, where do you think Bao Shilong‘s advantage and characteristic are in?
Dimitri Kacezorowski: Each brand has his distinctive place. I think Bao Shilong‘s characteristic depends on its high-end market locating. Regard the Europe that has more than 150 years of histories as the brand, the tradition that its since accumulated countless experience is classical, also go to today in ceaseless innovation at the same time, it is costly and the high-end brand that new idea change gives. In addition, below the condition that turns into large-scale industrialization to make in succession in brand of numerous nowadays gem, bao Shilong holds to fewer but better production strategy from beginning to end, not angle tide, what withheld old age morely is idiosyncratic. Target crowd of Bao Shilong is royalty distinguished personages all the time, serve to seldom count a person only, have unique quality.
AMOUR: Every product of Bao Shilong is provided extremely collect value, how to maintain the vitality of the brand, make products plan achieves a balance in tradition and innovation?
Dimitri Kacezorowski: Gem is not fashionable industry, it needs to measure a body for different object custom-built and special product. Wait for traditional gem brand like Kadeya, Baogeli, Bao Shilong, often can maintain more the glamour with long constant. This unlike those you may love to use next year to attempt to change new design this summer, it can make you want keep to arrive leave a century. And ponder over ability to let products plan span by right of uninterrupted innovation only the lifetime with time brief breakthrough.
AMOUR: Does the design inspiration of work of treasure poem dragon originate normally where?
Dimitri Kacezorowski: I think inspiration can be obtained from aught, inspect a condition completely and decide. You can grow from what it sees in numerous data ancient codes and records of Bao Shilong expand, this is inspirational the first origin absolutely. Besides the dusty classic lasting appeal in experiencing long history and life appearance appearance, still can burst forth while derive brand image is traditional new thought scintilla. Accordingly, of witting brand once associate with is very important, this is to last from beginning to end the foundation that new idea changes. Any resource cause inspiration possibly to be born. Bao Shilong‘s for instance closest inspirational source is France famous desert Macaron. The series that names Macaron is made newly develop a cabinet and fruity sweet cake model, explained originality comes from the essence of the life admirably. Additional in recent years element of the China of fashionable, India also affected a lot of gem to design a style. Bao Shilong won‘t angle is only the fashionable agitation of one season expiration period, but also can comply with those likelihoods to last the hasten of 5 general trends place that arrive 10 years. Gem design may abide by certain trend need, if you have a look at those wrist watches before 10 years to be able to discover among them whirly tendency, but this wants than the replace of fashionable industry far slow a lot of.
AMOUR: European client of Bao Shilong is aristocratic distinguished personages more, so what group is the consumer that is aimed at in Chinese place? The place that why differs does strategy have with the sale of other area?
Dimitri Kacezorowski: I think to differ without what. In China we still pay close attention to only “ pyramid “ the client market of stratosphere. In other country, especially Japan has distinctive and giant middle class, its are breathtaking purchasing power makes a person suddenly tongue, even the secretary becomes gem client likely. But those were to achieve commercial goal merely, lacked a part the support of exalted client. At present middle class group of China still expands not quite, the target group that Bao Shilong is in this and Europe points to the few number person of pyramid top from beginning to end.
AMOUR: What every brand has him is faithful embrace wholesale, what means can Bao Shilong pass to grow the consumption that safeguards his commonly group?
Dimitri Kacezorowski: We come true through a variety of means extend communicate. For instance advertisement more it is to face the middle class and masses crowd. Use directional activity to gain the self-identity support on the concept to special client. I think between client and management, how serving a client is the most important part, pay more redound to also can be jumped over for them considerable. Follow general business rule, the client of 10% may bring the sale profit of 90% , accordingly must directional these are important buy the home to carry out good service, ensure their pay a return visit is led. Because majority enters Chinese brand to just just develop the activity of this kind of form, still be at present noveller. Build preliminary and good impression to buy the first small goods to a brand when people, opened wide the Men Fei of the opportunity to be bought following one by onely ever since, what we should do is the brand image in client memory is being established stage by stage in deciding uniform Wu. Unlike those clients group the brand of thousands of, we may have 20 clients only, but they are the most correct target consumption crowds necessarily.
AMOUR: Bao Shilong entered China 2005, how do you see the progress that its are in China?
Dimitri Kacezorowski: The development condition that Bao Shilong is in China is very bright, but I think to grow and cannot be taken too quickly. The client that we passed the effort of time of one end length to build our in a lot of city compose group, to keeping the sale of these cities character is already enough, accordingly although dimensions is not outstanding, each district outstanding achievement all has good performance however. relatively the more popular brand such as Yupulada, chinese development impetus of Bao Shilong is relatively gentle, with sweet Nai, be an official love a horse is more adjacent. I hope to be the patulous control henceforth below a relatively smooth state, because the high-end brand of oneself of treasure poem dragon is idiosyncratic,decided us to had not needed to extend a process quickly.
AMOUR: Because get the influence of economic crisis, a lot of brands all took a few avoid or the special rule step of stimulative sale. The influence that asks you to talk about Bao Shilong to pound next place to get in the market and answer act.
Dimitri Kacezorowski: Economic crisis affected everyone, of course includes Bao Shilong inside, I cannot say we were not allowed why to fluctuate. Arrive because of crisis correlation client, and we inevitable by embroil. Almost all brands are such, located of course state environment controlled percussive strength on certain level. China did not get too serious effect. The people before a few months begins panic, feel oneself industry is about very quickly come to naught, too too bad feeling agitate changes feeling, and the market is almost synchronous also follow-up. We say Hong Kong perhaps can have hard favourable or unfavourable turns in life, because it and new York, London is congeneric financial center city, but of chinese mainland give aid to diluent the crisis of Hong Kong.
We cannot avoid an influence to affect, but this also is everybody examines oneself factitive later at the same time machine of absolutely good beautiful. The holder that includes a client inside begins to apply a platoon more or less to eliminate rule, and to us, a lot of plans need a look before you leap. For this our break down a certain number of activity, the new store that will hold in Beijing in June surely formerly for instance opens plan, these will be deferred till till economy the environment has sign of get warm again after a cold spell. A lot of people say Beijing will last after the Olympic Games market good luck, we can choose opportune opportune moment to enter. Bao Shilong serves as a long brand that continued 150 years, won‘t space of area of bureau be confined to, won‘t care about 9 years await, we need time to ensure merely successful probability, await a few time more for this also have not cannot.
AMOUR: Bao Shilong is in return Basel is horological this year exhibit, high-key appear on dreamy exhibition hall 1, hope book what kind of information do this transmit to the public?
Dimitri Kacezorowski: 2000 Gucci group buys Bao Shilong previously, this brand preserved quite long history tradition as familial industry, experience is long I emphasize the classical office with new cover all the time. And of Gucci group buy changing its external environment while, what also brought an idea is newer. In last few years Bao Shilong widens gradually international market, place of increasing ground humanness knows, its strong unique design is great promoted process of this kind of internationalization. I think to be exhibited in Basel of the meeting appearing is to let those who know Bao Shilong people is clearer absolutely the main chance, and refresh expresses the impressions of series to its wrist. The wrist that rolls out now is expressed compared with 10 have before New Year differ significantly, more interesting, more special, more gem is adorned, had great progress. These are idiosyncratic can see through the with other trademark contrast on the meeting is being exhibited in international. Although Bao Shilong‘s wrist expresses scale of production not quite, also be inferior to other one with some brand history is long, these work still have his distinctive interest. You can see, among them shirt-sleeve element of rich adornment sex, series of Ronde wrist watch has very representative. The many wrist watch product in gem market was to enchase diamond merely, the design that blends in gem to decorate marrow truly does not see more. The wrist watch work that this Bao Shilong exhibits in Basel showed wrist watch and jewelry of culture of two kinds of technology blend and aid, its are idiosyncratic cannot search in other trademark. They attracted the person that comes from world each district to stop view and admire, in fact we are exhibited in Basel this year obtained on the meeting not common outstanding achievement, this will be Bao Shilong a year when go in actively.
AMOUR: Does respect of career of commonweal of Long Zaici be apt to have treasure poem why to plan?
Dimitri Kacezorowski: We once had participated in a few beneficent activities, sponsor late banquet of charity of Song Qingling foundation solely 2006 for instance. We can pick the mobile item that those can trust, ensure capital is used at the place of real need. When we return discovery to should beneficent activity is included a course, a lot of clients also hope to be able to be participated in together, thereby opportunity passes on a society. Can share beneficent spirit with the client, very significant to us, accordingly we often can use a product to auction donated form. Besides Song Qingling foundation, we returned as round-table as women fund to build cooperation, support the activity such as their year ball. To these activities we can choose carefully, we still expedited person specially assigned for a task to help a project to local follow-up after Sichuan earthquake last year, make sure money is able to apply adequately.