Partrizio Di Marco knows very well this. Di Marco is Gucci presiding apparitor, and Gucci is the 2nd old extravagant brand that the whole world is next to LV at present. They seek first-rate dilate opportunity in China from beginning to end, so, when president of international of Shanghai gold eagle Wang Heng gives out when 2000 square metre face the acceptance of street shop, di Marco and his group is knocked inside 3 months open a the 28th home branch of Chinese here surely, namely flagship store of China. This Gucci inn is next to the dimensions of store of new York flagship in the whole world.
Very delicate is, the Chinese flagship store of Di Marco make choice of is proximate Shanghai Nanjing on the west road, with LV China inland the first shop lies between market phase to look, and the area that exceeds latter shop.
Di Marco expresses, in the near future, gucci plans to set 40 branches in all in China. Current, japan has 50, europe about 70. Be aimed at the Chinese shop dimensions in the plan, di Marco thinks to had been not been. China has become Gucci to sell the crucial area of growth, his brand product jumped last year in the sales volume of inland, Hong Kong and Macao go up 41.5% , drive battalion of Gucci group whole to close add fast rise 8.1% to 3.38 billion euro.
Drive battalion of Gucci group whole to close add fast rise 8.1% to 3.38 billion euro.. Chinese consumer may become the dominant force of luxury industry inside prospective a particular year, as the many Japan year ago. “ Di Marco says.
“Quick style “ or “ slow vogue “
After going to take up office on January 1 this year, he should bear on one hand the enormous pressure that financial crisis creates to luxury industry, on the other hand Gucci brand value precedes the peak of throughout history is reached on luxury brand pop chart in the world, pansheng of outstanding achievement of the pursuit that go against city and protective brand value also constitute double pressure.
“This is the poorest period, all trades are such, luxury industry also has no exception. “ Di Marco says. After all, suffer financial crisis effect, investment is atrophic, unemployment rate is climbed litre, this is opposite immediate impact consumer the defray of luxury.
According to the report that favour of advisory firm shellfish submits: Gucci costs 8 months time to come design, production and carriage commodity grows too to the cycle of storefront. Can make than, new Zhou Hui of rise 3~4 of every other of Zara of fast and fashionable company changes its commodity of 75% , and Gucci just changes one year 5 times.
“We do not need to make change of 779 kinds of designs on same money bundle. 3 kinds two enough. “ Di Marco does not think “ fast instant still “ , think this one industry is like a trend instead complex extreme will be very foolish. This kind “ foolish “ also mean higher cost and devotion.
Sound this some overturn the etiquette of fashionable industry. This industry ten thousand changes in the twinkling of an eye, each season needs to have new product, new originality timely roll out. Even if Gucci, omnipotent stylist ever also adored in the administrative system in the past. This is in times of Ford of soup Mu · particularly apparent. This is known as on the stylist of the richest creativity on 90 time world is in the century new vitality of infuse of this one old brand while, also almost throw the helve after the hatchet the consideration to consumer demand.
As handler, the mode before continueing does not accord with the style of Di Marco apparently. From household company develops for a transnational corporation, dimensions and sale are coequal and important. Want to make money, this is the problem of first consideration. Here setting falls, the stylist that Gucci currently holds the post ofwill buy a group to be defined morely estate female is produced in be, gucci holds the mainstream group that this rises abruptly recently in luxury consumer just about.