Beijing recently message, according to foreign media coverage, group of luxury manufacturer LVMH (LVMH Moet Hennessy Louis Vuitton SA) with sweet Nai (Chanel SA) the request that put forward to revise a network to sell bill to the European Union recently, the personage inside course of study predicts how they can sell their in network shopkeeper probably bigger control is obtained to counterpoise on product problem.
The draft resolution before these luxury manufacturers claim may let the distributors of EBay sell its product without set limit to through the network, harm the investment interest of the brand shop that opens in rich area to them thereby. The newest bill that predicting tomorrow issues sets, product of possessory decision having right carries the brand the scale between the amount that the network sells and the amount that sell through hypostatic inn.
Association of delegate Europe cosmetic (European Cosmetics Association) the copartner Denis Waelbroeck of Ashurst law office expresses: “EBay did much go canvassing work, but it seems that they always can not succeed. I to this act draft resolution come on stage feel glad, but a few problems still exist inside this. But a few problems still exist inside this..
Those extravagant brands are possessory mix with vanity for instance perfume is famed the sweet Nai at the world with the whole world group of peak of all previous of manufacturer of the biggest jewelry (Cie Financiere Richemont SA) claim, cancel a network to sell limitation to be able to damage this year sale is as high as 65 billion euro (add up to 92 billion dollar about) luxury industry. Cosmetic and perfume manufacturer people need is in brand shop to contend for consumer with the touch with real product, flavour and feeling, they claim the value that network shopkeeper reduced a product.
Afore-mentioned viewpoints are sweet Nai stylist Karl Lagerfeld was in those who put forward on Feburary 11 when Brussels and meeting of Neelie Kroes of committee member of committee of European Union competition, he tries to persuade an European Union to superintend an orgnaization to revise first act draft. According to original act draft provision, want network resale business to obtain accredit to divide the qualification that sells business through hypostatic inn only, they have authority to sell the luxury of infinite quantity through the network.
This draft will undertake in interior of European Union committee pass round for perusal is evaluated April, luxury manufacturer enhanced the strength of go canvassing activity. The delegate lawyer of those manufacturers and tall canal ask Kroes revises draft in succession. As a result the act of final version added a footnote, increased product manufacturer to counterpoise to the control of the sale.
Bain &Co. Andrea Ciccoli of fashionable industry analyst spoke of when accepting a visit in the past the act draft of version, he expresses: “No matter be hypostatic inn or fictitious network sale, having alternative sale is luxury brand existence from beginning to end is essential. Because anybody is OK,just cannot be in sweet Nai sell a product with Pulada‘s brand shop, allow them to sell those products through the network. This seems to gift people imprints the right of money is same. This seems to gift people imprints the right of money is same..
Jonathan Todd of spokesman of European Union commission expresses, this week will release European Union committee the new policy of act, formulary luxury manufacturer has authority to be restricted through accredit agency trade.
Those plans explained European Union committee how to will use competitive proposed law in the agreement between manufacturer and distributors. Those act need to update, sell the development of electronic business affairs and network the element such as potential camp to consider to go in.
EBay expresses, european Union committee should serve any provisions that make limitation to network sale cautiously. EBay expresses in email statement: “First consideration object should be the interest of consumer. “First consideration object should be the interest of consumer..
Sonia Fellmann of LVMH group spokesman did not grant to this buy is judged. Sweet Nai spokesman Cathy Daumerie also did not grant buy is judged.
The new policy of European Union committee is not luxury manufacturer to obtain success result. The father Jacques Lafitte of Avisa Partners of firm of Brussels antitrust adviser expresses, have among them “ core is restricted (Hardcore Restrictions) “ the part set the sale action that prohibits dividing shopkeeper of the limitation that sell business, network resale business can be here probably exploit an advantage.
According to the regulation, luxury manufacturer cannot prohibit network shopkeeper sells its product in the country that sells a system without cent.
Lafitte expresses: “European Union committee had formed resolution on great majority problem, among them great majority is very significant. If they agree what want now as a result with them, they ought to make sure nonexistent likelihood damages the back door that sells a system to alternative cent in act, but this cannot decide through assume. “ (compile / Lin Jing east)