Archive

Archive for May, 2010

May
31

    After the suit that rejects Ao Kang to wait for look forward to of 5 China shoe in first trial of European Union court requests, ao Kang expresses to undertake the strategy is transferred likely, develop the market such as North America, Africa.


    To nonsuit, wang Hailong of spokesman of news of Ao Kang group expresses, when the European Union will announce terminal to Chinese leather shoes review a case to adjudicate on last year in December, already accused Europe via meaning expect shape appoint the lawsuit of the meeting already was not had win the lawsuit opportunity. Because of the evidence of these two lawsuit, it is basis European Union went to China last year in January the circumstance that look forward to of a few shoes checks on the spot.


    On March 10, ao Kang company says, the company undertakes the strategy is transferred likely, develop the market such as North America, Africa. Collected to Chinese shoe look forward to in the European Union 2006 before opposing dumping tax, the European Union is export staple market of Ao Kang, 80% what hold company exit, increase by degrees with the speed of 20%-30% . But to Chinese shoe kind the product is collected after opposing dumping tax, ao Kang just manages the current situation to European Union exit, exist far from increase by degrees problem, and the prediction of a person‘s luck in a given year that faces a client.

, , , ,

May
30

    Plant in CHIC below “ a tree “

    “ spin dress weekly “ : Is Bai Lide from when to begin to join those who exhibit CHIC? Refer the case that extend before how? What results and experience are there?

    Zhou Zhihong: Bai Lide began to attend CHIC in March 2001, had attended a few times again later. As a whole, it is a bit better that inchoate ginseng exhibits the effect. 4 days are exhibited during the meeting, in front two days of professional audiences are more. In our impression, the likelihood is the relation of district, the major of CHIC is given priority to northwardly oneself since the audience, southern professional audience scale slants it seems that little. So, our feeling attends CHIC to still have more apparent effect to extending north market.


Limited company of Bai Lide group carries out president Zhou Zhihong


    “ spin dress weekly “ : Is this second ginseng exhibited what item on display to bring? Want what to effect and goal achieve?

    Zhou Zhihong: This ginseng is exhibited, bai Lide basically wants to popularize, extend child brand — the teenager holds a brand “ COCTREE “ (a tree) , so we were brought “ COCTREE “ what Chun Xia installed 2010 is new article. “COCTREE “ outfit of fixed position teenager, it is the brand that home enters this field the earliest, also be current the leader brand of this domain, develop momentum perfectly, carry the increase rate of 50% above every year.

    Look in us, teenager outfit divides area or blank market in domestic greater part. What execute because of us is concessionary join in, fictitious management mode, the end that so we play CHIC besides promotion “ COCTREE “ outside the brand, this the mainest still is to hope to be able to find more joining in business.

    “ spin dress weekly “ : Bai Lide installs Xiang Tong from the adult outfit is outspread, what is main strategic fixed position? What plan and cause are there 2010?

    Zhou Zhihong: Any brand, development is met to certain level outspread. Arrive from Bai Lide “ COCTREE “ , span is not big, and those who enter is the market with an inadequate development, the space of development is very large. The key is the effect that the experience that we accumulate on Bai Lide and resource can produce 1+1>2, the choice enters a teenager to install the result that can achieve get twice the result with half the effort, the fact also is such.


1 2

, , , ,

May
29

    Every arrive “ 3 · 15 “ take look forward to to be like “ a extremely frightened person “ , qualitative check of for fear that is unqualified “ old Zhang “ be turned over by media again, then attempt to cover those spot with respect to all sorts of ways such as company of the public relations that start, cutout card company, especially well-known brand company, and the 3 · 2010 15, “Department of the wave that turn over season ascends eider down to take run wool does not give exchange a purchase “ (the likelihood is public relations hind, again media is released “ wave department is ascended “ product of problem of seasonable exchange a purchase) , the dress big shop sign such as Fan Saizhe BOSS again defect “ quality door “ wait for a report to invite customer again focusing is famous the product quality problem of clothing company.

    Wave department ascends run incident of cloth with soft nap answers put:

    Incident one: A lot of people are willing to buy the clothes that turn over season nowadays, it is the clothes that summer buys a winter, buy the clothes of summer in the winter, can enjoy favourable price, ms. Wang that lives in developing zone of economy of the fort austral Tang Shan city bought a Si Dengyu cloth with soft nap to take, after crossing 56 days again, appeared to run unexpectedly problem of cloth with soft nap. Salesperson: “Eider down is taken run wool is quality problem this, but you we do not give the dress that this is the sale that turn over season exchange a purchase, then you go 3 · 15 complain. “

    Incident 2: “Wave department is ascended be worthy of is old brand, special to consumer bear the blame! “ introduced from the northern and western nationalities or from abroad lady of constant heart netizen is in before New Year wave department ascended brand shop to buy an eider down to take, after wearing many days 20, have run phenomenon of cloth with soft nap, after finding a businessman successful refund. For this, she comes to red net designedly “ common people cry “ column hair post, express admiration to the after service quality of this businessman.

    Comfortable today meet “ 3 · 15 “ , take look forward to to leave greatly before this “ prepare for war definitely “ , inside story of a plot of quality of for fear that by exposure, then dramatic appeared before article two incident are answered put. See this, most perhaps look is met focusing at “ wave department is ascended after all have product of problem of seasonable exchange a purchase “ on this one incident, little imagine this is famous clothing company consistent be apt to uses “ public relations method “ .

    Actually in the final analysis, problem dress “ seasonable “ exchange a purchase can explain company after service follows to go up only, “Run cloth with soft nap “ just be clothing company “ deadly injury “ . Bought new clothes after all, be willing to spend big time and energy to go again without the person exchange a purchase. If businessman and media are mere “ seasonable exchange a purchase “ hang in mouth edge for thing, whether does that want issue of dress occurrence quality only later, does relevant staff member agree “ seasonable exchange a purchase “ can be you solved satisfactorily and obtain “ admiring “ ?

    Wave department is ascended take job as eider down “ leading sheep “ , those who sell is a product not only, more important is company brand and figure. Believe most consumer preference “ wave department is ascended “ the public praise that is strong its home and quality. Appear nowadays problem product, either “ seasonable exchange a purchase “ can redeem its form in consumer memory, be like,also not be “ public relations method “ in “ seasonable exchange a purchase must admire “ can obliterate it “ run cloth with soft nap “ phenomenon.

    Big shop sign still this, quality can care, public relations is obliterated, consumer what course to follow?


1 2

, , , ,

May
28

  “I care only why and move, is not how to be moved, try to be communicated with your body; Painful can become delighted, pressure can be motivation, try to reconcile with your body; Accept it so withy, accept it so intense, try to get along with your body peace. “

    This is the newest InnerShine advertising that Li Ning rolls out article record share, read rise gentle and carefree, have the feeling that precipitation comes down quite.

    InnerShine is Li Ning the characteristic according to Oriental female and lasting appeal, in the has distinctive aesthetic feeling motion idea that advances in recent years, aim to highlight the female‘s immanent ray and temperament, advocate healthy life.

    The InnerShine series advertisement this year had gone up line, planar advertisement can have seen in the subway. This season, female of city of vogue of initiate of Li Ning force tries to be communicated with the body in motion, those who share the body and heart is right talk, woman of collective experience InnerShine is particular inside collect ray. The theme of 3 TVC is respectively “ ran “ piece, “ dancing “ piece and “ gem gal “ piece, used record holder of identical stay bar of woman of – of two spokesman – one beautiful beauty eyebrow of Yixinbayewa and China (the identity is at present unidentified) , one Gang Yirou, reveal the wonderful tune that gives female campaign. Can say this was last year advertising continues.

    Besides on-line promotion, peace of plum of the end of the year is online last year below early with gal of leisurely Ji Yu (China) , inside course of study of combination of gal of Qing Diao gem many famous gem gal orgnaization made gem gal groom jointly communication platform — plum peaceful · Qing Diao gem gal 2010YOGAWORKSHOP, serve as with this this year of InnerShine activity important one annulus will drive Chun Xia‘s woman moved 2010 series product. The participator that enters this activity needs to assume individual board and lodging only but, equipment of other and professional all the more all has collaboration to just be offerred. Mobile organizing committee is special invited Great Master of numerous industry international and home famous force of bend of gem gal coach joins in. The fervent person that sign up and professional gem gal coach promote this activity to the climax, also promoted the import of this sale activity.

    Beautiful theatrical work comes to an end temporarily, but had not ended. InnerShine still rolled out network teleplay “ Shine moves · to pass through go back “ . So far although replaced two part only, but the look that has be concerned about very much it seems that. What the film tells about is one bears the weight of of very great actuating pressure 80 hind female white-collar is small moxa longing leaves current hard work condition, the dream is spatio-temporal move back and forth the story that returns the past to search joy. Although before two collect still do not have the clue that goes back truly, but the working passage with hero helpless kink gave a lot of white-collars that struggling likewise MM people resonant, or feel sad or deep feeling, echo is very pretty good. This is struggling fast rhythm times…

, , , ,

May
27

    De Erhui mountaineers formally a few days ago with Chinese country of project of adolescent of association of tennis of team, China and Chinese Qingdao Ao Fan sign about, form strategic partner concern, borrow this to start brand-new “ motion lives “ the strategy.

    Depend on the consequence of spokesman Zhou Jielun, de Erhui all the time since the sense that gives a person is fashionable brand. March this with great quantity athletic domain, appetent He Wei of heart Er benefit?


    Value potential motion project


    Give priority to horn with Zhou Jielun “ JAY era culture “ accomplished today‘s De Erhui, this formal will “ motion lives “ as company strategy project, both will form overlay effect, for De Erhui “ ONMYWAY “ the vitality with brand concept new infuse, open brand-new “ motion lives “ configuration.


    “Tennis of hand of heart Er Hui Xie, mountain-climbing, caique moves 3 times, rise motion and life connection, establish a kind of sunshine, healthy campaign life style. “ why bother of vice-president of heart Er benefit expresses, de Erhui is formal will “ motion lives “ as company strategy project, these 3 athletic project place that are full of glamour accumulate contained athletic spirit, also will become De Erhui “ motion lives “ main component of spirit.


    Look in De Erhui, although these projects are not the games such as the Olympic Games go up “ project suction gold “ , there is some of unknown to public in home, but the distinctive temperament of high end of these a few motion, tide, with us “ motion lives “ brand fixed position agrees quite.


    Why bother citing says, resemble Ao Fan the life of athletic temperament and Qingdao city is temperamental, what advocate with De Erhui “ motion lives “ the concept has very tall agree degree.


    Those who deserve attention is, the cooperative project that this second autograph arranges De Erhui, differ choose a site for the capital is paid close attention to extensively by people, some projects are in our country begin still do not gain ground, the technical content that some projects ask is higher also.


    But, these motion have common characteristic, that is: Sunshine, healthy, vigor, a kind of when suit to regard modern place as active pursuit already new-style lifestyle tries to popularize, special also accord with place of heart Er benefit to advocate “ motion lives “ new concept.


    Live to motion from recreational sale outspread


    Up to now, de Erhui also did not abandon recreational sale, in advocate “ motion lives “ while, the collaboration of De Erhui and actor Zhou Jielun also carry forward the cause and forge ahead into future.


    “We join new sports natural resources in sale strategy today, it is a kind of take advantage of an opportunity actually outspread, this does not have contradictory place among them. The target group of our sale did not go, on the culture construction that just expends a group in offset, connotation is more contented, more rich and colorful. “ why bother explains so.


    The brand sale that this just indicates De Erhui is in the trend is thorough, make a choice again after inspecting consumptive group culture deep, creativity ground insists to use recreational sale strategy.


    “We discover, those youths that wear sneaker, sportswear, in daily life, pay close attention to recreational more very at Chinese sports. Reason is very simple, chinese sports star often is ‘ Olympic Games year ‘ star, and the attention that recreational star got the youth can last most however. Our sale strategy itself also can last. “ why bother says.

, , , ,

May
26

    Famed long already Korea “ scampish hare “ , won in commercial position of the whole world with its “ the first hare of world stars “ beautiful praise. Recently, this “ hare stars “ in big China area (include Hong Kong, Macao) relevant rights and interests already by Baopai Holdings Limited (treasure clique accuses) buy successfully, in children dress, move free, the respect such as juvenile products buys beneficial of trade mark right to amount to more than 80.

    In Korea, “Scampish hare “ it is the brand that Korea government backs energetically all the time, lu Wuxuan of the president before Korea, Jin Dazhong ever visited a company to visit guidance for many times. In fact, “Scampish hare “ it is a government a piece when carry out Korea culture output through commercial approach “ ace “ .

    Treasure clique flower is gigantic endowment buy “ scampish hare “ brand, will carry out the operation of many sided around this one brand, change structure of brand of international of dress of current China children, create new pattern of children industry profit.

    Current, treasure sends the commodity operation that is aimed at Chinese area and brand accredit to had spread out. Treasure clique was rolled out to the market “ cheat cheat hare (scampish hare) childen‘s garments of international high-quality goods and whole set things are monopolistic “ project, early days is prepared had finished, enter the overall level that enrol business now. This project aims to offer a kind for children consumer new-style “ one-stop “ shop, what to go at the same time operator offers course of study to have dimensions and gain capacity more is brand-new management mode. On Feburary 25, “Scampish hare “ the brand was in tens of home accredit enterprises of Chinese area to hold first time to negotiate in Guangzhou the conference, proclaimed “ career of scampish hare brand is allied “ hold water, right 2010 “ scampish hare “ brand promotion planned to reach consensus.

    Baopai Holdings Limited (treasure clique accuses) it is a headquarters is located in BVI (British the Virgin Islands) international capital firm, be in China, hong Kong treasure is had to send international limited company, treasure below the banner the group is little dress (China) the much home branch such as limited company. Treasure clique has an effect quite in children industry, its predecessor company ever had handled the international brand of a few well known in Chinese market, have most want number representatively to be known as “ the first children‘s footwear of Chinese brand “ LITTLE BOBDOG (Ba Budou) children‘s footwear.

, , , ,

May
25

   It is much better that can be Chinese company accomplished in Chinese market? This looks be like absurd problem to be put forward again and again in sporting goods market. Li Ning once had tried hard, this China brand ever was surmounted for a time in native land market be able to bear or endure gram and Adidasi, still maintaining Chinese market to have the place of before rate 3 up to now. Nowadays, be turn for how to step.

    This company that builds up from nothing by the person that do poineering work, just announce its are clean 2009 profit grows nearly 4 to become, achieve 1.25 billion RMB. Besides bright beautiful outside outstanding achievement, the leader of this company is trying to if appear on the market,pass a series of effort, large quantities of digging match of person, mad assistance, autograph makes an appointment with star to wait, the hope can allow this company from go up at all produce a change: In oneself dedicated domain, one what make Chinese native land brand with the 3 time that arrive 4 years.


    Change presses day of computation


    How do one step employee to say haughtily, we what circumstance is now? 5 years of strategies that discover professional advisory corporation is made to us suddenly had not followed to go up, strategy of the 2nd year is taken now with, the strategy after 5 years is about the 2nd year to be taken with.


    He just was entered how to step one year half, the branch of the place joins a staff member newly much ten, the number turned over times. These new entrant majority are gather together begins to arrive how to step after appearing on the market from 2008, they have bright personal details mostly, or come from at adversary, perhaps come from other the company that is worth commend on management, sale. Be able to bear or endure a middle-level blames gram China area below situation of Ceng Zaifei government, the company is in charge of the whole group of some sale activity how be being stepped to be dug, include a few undergraduates that just entered office even. Can make a course layer upon layer interview, final enter be able to bear or endure to the undergraduate of the gram abandons top-ranking transnational corporation and enter business of a civilian battalion, visible and very alluring.


    To Zheng Jie, temptation is far come far-reachingly than material. 2008 after the Olympic Games, he joins in formally how to step those who become this company to carry out vice-president. Before, his professional career is spent in large foreign enterprise, include to resemble Bao Jie, Adidasi such sale is big fellow, join before how stepping one year, he just is promoted to be general manager of division of acute pace China. Will how step, he has unprecedented power — the overall situation that does dish of brand.


    The change that Ding Shizhong hopes Zheng Jie is brought to how step is, the advanced internationalization experience that is good at with him transforms business management pattern; Promote the quality of whole group and working capability; Build the sale system of compare of company of as can top-ranking as the world sporting goods.


    2009, after change location the first year, how stepping the biggest change is Cong Jinjiang to Xiamen, sale system and factory divide rift to come thoroughly, the sale system of whole company is built at this point.


    Former situation is worse: Brand, commodity, sale 3 chunk are essential it is intersected, commodity is shutting an eye to design, the extends uncontrollable factory product line of the brand and sell of field display. Be in in going one year this, this kind of circumstance gets very about-face. It is with instantly exemple, how to step to had devised the sale way with old 2011 brand of the 2nd quarter, below this frame manufacturing segment also begins to give priority to a problem to make a few category with this, sale respect begins to consider how to should be displayed. Cycle maintains such foresight to arrive in 12 months between 16 months. And before this, each link can shift to an earlier date only two months just know to should do what business.


    In this a series of in change, zheng Jie gives Ding Shizhong such opinion: He is a dominant person, if he himself is not changed, others cannot transform this company.


    Allegedly, attend a meeting, ding Shizhong offers a point of view, somebody considers avoid ground to stand up none refute: “Ding Zong, I feel is not such. The reason is one… 2… 3… “ Ding Shizhong listens to make a speech quietly, finally, still held with the opinion of this anti. Current, how is professional manager amount stepping management 70 % had been held in the group, 80 % , and rate of going from place to place is controlled for 2 % only.


1 2 3

, , , ,

May
24

   Price is high breathtaking, Ceng Xiang suffers " pledge high, avoid check " etc " exceed national salary " foreign brand, the heart that hurt a countryman again — , Zhejiang imported dress a few days ago by fish nearly 6 into unqualified, international dress big shop sign theres is no lack of to wait like Fan Saizhe, HUGO, BOSS in blacklist.

    Notable is, these big shop signs import dress to be put in more serious safe quality problem even, for example lubricious prison is spent, the main safe index such as content of PH value, formaldehyde is unqualified, will cause dye to fall off, destroy mucous membrane of balance of skin soda acid, exciting respiratory tract and skin to wait, produce the harm sex of exert a subtle influence on to human body.


    Consult data, in recent years, international is famous brand dress comes out again and again “ unqualified “ news — , in July 2004, national quality is supervised examine sampling observation of quarantine total bureau imports textile and dress sample 403 times, the safe index fraction defective such as value of formaldehyde content, PH is amounted to 45.7% . In Feburary 2005, shanghai discrepancy condition examines quarantine bureau is draw-out the entrance international of 31 batch is famous brand dress, the product that has 20 batch among them is unqualified.


    Examine minutely its germ, how do dress of these unqualified entrance big shop sign flow into the market? In January the middle ten days of a month, a reports that domestic some media publishs opened the mysterious veil of luxury industry catenary. Always emphasizes the international big shop sign of blood relationship be being taken the place of to machine industrial catenary by overall exposure China first. But actually, fashionable to China coterie person and dress dress manufacturer people for, this is not what secret already. The acting processing factory of brand of a few international distributings some are very wide, out-of-the-way still, because this is whole,produce a course hard the palm accuses.


    After era machines this secret that is not a secret to be announced, plus portion “ unqualified “ report, international big shop sign stepped down altar again. At present our country is luxury consumption big country. Those are chased after to hold depend on in both hands to bestow favor on by domestic consumer enthusiasm and the foreign big shop sign of arrogant also should think over. More important is, when consumer is choosing foreign big shop sign do not implicit, should consider so high price whether content is worth somewhat?

, , , ,

May
23

    52 socks increment is tasted, content is tagged and 25 fiber detect actually value not conform to. The male cotton hose that includes Guangzhou moxa to compare sanitarian textile limited company to produce inside, the balmy amine that check of 3 cotton socks goes out to have the sex that cause cancer to human body. Ordinary at ordinary times sock, be in recently in disappear assist in experimenting quite, expose to the sun a quality problem “ one a large bamboo or wicker basket “ .

    In disappear assist the sock that the near future organizes 52 brands that sell to market of Beijing, Tianjin undertook comparative an experiment, , in 52 example, content is tagged and 25 fiber detect actually value not conform to; 11 example colour fastness sets under the standard, among them, all and of limited company of knitting of city beautiful state “ socks of high-quality goods of beautiful country card “ exist at the same time 5 lubricious prisons spend index unqualified, be able to bear or endure especially the prison that wash color is spent it is 1 class only, serious effect is worn with.


    In detecting, 34 sample wear away degree is more serious. Other the sock that does not accord with a standard still includes crocodile cotton of beautiful the silky luster of mercerized cotton fabrics of socks of gent of red of card of · of Er of male socks, skin, contain increases a code 7 male socks, wolves, special socks of male motion of pace, Li Ning.

, , , ,

May
22

Benefit man (China) Wang Liangxing of chairman of limited company board of directors has said: “A good brand should be fabrics it is particular, the style is particular, the story is particular. “ compared with design diversity, style the female outfit of each different, the design of men‘s clothing has Protean outward appearance as female outfit far, although in last few years neuter agitation and mix the measure that takes scene to let men‘s clothing design to had relaxed, but major male especially traditional China male still is willing to accept not quite too piece change, with exaggerated structure metabolic photograph is compared, they are willing to be mixed in the simple sense of fabrics more skin texture on make captious choice. Also because such, brands of more and more domestic and international men‘s clothing regard the main way that the product innovates as choice fabrics, even some brand enterprises will innovated outspread arrived industrial catenary upper reaches, for oneself research and development, weaving has oneself brand “ DNA “ fabrics.

Yageer promotes again


January 2010, house of life of old and well-known family of first Chinese hemp is in whole world of elegant dagger Er peaceful wave practice. This is Yageer in last a period of time 4 years, investment is close 300 million, cooperate with liberation army the General Logistics Department, a after using whole industry catenary to capture the difficult problem in process of industrialization of Chinese hemp fiber one by one “ work “ . Produce per year Chinese hemp fiber 5000 tons productivity will be propped up “ the king of natural fiber “ the life that walks into compatriots.


Have promotion to spin dress of Yageer, it is the problem that Li Rucheng ponders over all the time, this kind thought to turn into a home eventually nowadays spin, product of series of travel of dress dress, culture, and the material of these products is most accord with instantly environmental protection, mild to be able to develop the mainstream continuously. Domestic and international the research of Chinese hemp expert makes clear: Chinese hemp has apparent effect to the content of the harm of pesticide of slow down chemical fertilizer, carbon dioxide in reducing atmosphere, use that reduces chemical, it is at the same time in process of production of Chinese hemp fibrous, need not use chemistry hind to arrange, do not produce waste gas basically, reduce the pollution that causes to the environment greatly, what policymaker of Er of most elegant dagger values this. Add moisture absorption of Chinese hemp product, breathe freely, Shu Shuang, medicinal powder bacterium of hot, mouldproof, curb, fight radiant 7 big character, have powerful market vitality.


Had not been short of brand effect “ Yageer “ used new-style fabrics to initiate the new phase that upgrades once more, this kind of fabrics that represents new way of life also certainly will lets consumer what accept inside the shortest time and be approbated.


Sale of 9 herd king is new politics


Have ad of such a product, only beautiful picture deserves to go up the specification of the makings opposite side — , “ Italy exceeds fine cashmere fabrics “ , “ Germany raises gauze fabrics high “ … this is 9 herd Wang Gao tells him audience is use “ come from, be be worthy of the name on the west pants expert.


This is not a piece of brand that 9 herd king just just begins to be hit. From “ on the west pants expert “ luxuriant face about is fashionable men‘s clothing, brand from newly established with fabrics get victory. Be in early 1995, fabrics gave brand author Lin Cong glume adapt the chance of history of 9 herd king. In meeting, lin Cong glume discovers a friend the fabrics of pants has distinguishing feature very much on the west, hang down object feeling is admirable, feel is exquisite. Classics introduction, this kind cries “ king of heavy pound yarn of ramie “ fabrics is the new product that strong research and development of business of a stage endowment gives. At once Lin Cong glume thinks “ the opportunity came “ — , if this plants forestall of 9 herd Wang Neng fabrics, use its make it pants causes sensation in the market necessarily on the west. Then, 9 herd king was taken “ king of heavy pound yarn of ramie “ outback the sole agency, new to producing craft to begin round of innovation. As expected, “King of heavy pound yarn of ramie “ series pants appeared on the market to cause sensation on the west, arrive from June 1995 1996 the end of the year, accumulative total sells many 400, sale exceeds 100 million yuan.


1 2

, , , ,