De Erhui mountaineers formally a few days ago with Chinese country of project of adolescent of association of tennis of team, China and Chinese Qingdao Ao Fan sign about, form strategic partner concern, borrow this to start brand-new “ motion lives “ the strategy.
Depend on the consequence of spokesman Zhou Jielun, de Erhui all the time since the sense that gives a person is fashionable brand. March this with great quantity athletic domain, appetent He Wei of heart Er benefit?
Value potential motion project
Give priority to horn with Zhou Jielun “ JAY era culture “ accomplished today‘s De Erhui, this formal will “ motion lives “ as company strategy project, both will form overlay effect, for De Erhui “ ONMYWAY “ the vitality with brand concept new infuse, open brand-new “ motion lives “ configuration.
“Tennis of hand of heart Er Hui Xie, mountain-climbing, caique moves 3 times, rise motion and life connection, establish a kind of sunshine, healthy campaign life style. “ why bother of vice-president of heart Er benefit expresses, de Erhui is formal will “ motion lives “ as company strategy project, these 3 athletic project place that are full of glamour accumulate contained athletic spirit, also will become De Erhui “ motion lives “ main component of spirit.
Look in De Erhui, although these projects are not the games such as the Olympic Games go up “ project suction gold “ , there is some of unknown to public in home, but the distinctive temperament of high end of these a few motion, tide, with us “ motion lives “ brand fixed position agrees quite.
Why bother citing says, resemble Ao Fan the life of athletic temperament and Qingdao city is temperamental, what advocate with De Erhui “ motion lives “ the concept has very tall agree degree.
Those who deserve attention is, the cooperative project that this second autograph arranges De Erhui, differ choose a site for the capital is paid close attention to extensively by people, some projects are in our country begin still do not gain ground, the technical content that some projects ask is higher also.
But, these motion have common characteristic, that is: Sunshine, healthy, vigor, a kind of when suit to regard modern place as active pursuit already new-style lifestyle tries to popularize, special also accord with place of heart Er benefit to advocate “ motion lives “ new concept.
Live to motion from recreational sale outspread
Up to now, de Erhui also did not abandon recreational sale, in advocate “ motion lives “ while, the collaboration of De Erhui and actor Zhou Jielun also carry forward the cause and forge ahead into future.
“We join new sports natural resources in sale strategy today, it is a kind of take advantage of an opportunity actually outspread, this does not have contradictory place among them. The target group of our sale did not go, on the culture construction that just expends a group in offset, connotation is more contented, more rich and colorful. “ why bother explains so.
The brand sale that this just indicates De Erhui is in the trend is thorough, make a choice again after inspecting consumptive group culture deep, creativity ground insists to use recreational sale strategy.
“We discover, those youths that wear sneaker, sportswear, in daily life, pay close attention to recreational more very at Chinese sports. Reason is very simple, chinese sports star often is ‘ Olympic Games year ‘ star, and the attention that recreational star got the youth can last most however. Our sale strategy itself also can last. “ why bother says.