luxury products,luxury good,vogue living

July 2, 2010

Unscramble Chinese garment industry how to make luxury brand

Filed under: Clothing — Tags: , , , , — admin @ 10:47 am

Close data to show, relying on the mighty purchasing power of domestic rich and powerful people, shanghai solemns to already became the important exhibition hall of brand of luxury of international a gleam of. But and go to a luxury peak will be same, the seeks Chinese company hard form in rich and powerful family attending the meeting.


But “ China is made “ be not do not have a predestined relationship with luxury, chinese entrepreneur is acting with his, the proof is achieved formerly, era is versed in and buy 3 kinds of by way of, which kind of can make China more adjacent this one society is ultimate “ desire “ .


　　 Acting labour: Take the place of to marry the garment or brand prepare lessons before class?


In numerous exploration, “China makes luxury “ it is it seems that with “ Chinese luxury “ a the most adjacent noun. For foreign brand era is versed in, made the choice of most China company, because this appears more “ easy “ .


Hangzhou contains grand clothing limited company is GIORGIOARMANI of Italian famous brand, MOTIVE, VEST, ANGLOE, L.M is in country‘s biggest production manufacturer. In these dress, a coat of ordinary light qualitative cotton, price is 650 euro about.


“If Italy is upper,the craft that the area can rely on local craftsman builds their luxury industry, so Hangzhou also has a few similar advantages in this respect. Hangzhou has long tradition in silk embroidery respect, cheng Hong dress does sew to be versed in with respect to the woman of employ periphery village. “ a personage inside course of study explains to the reporter.


But, “Giving others acting worker worker do others to want, had oneself brand I can do what I want truly. “ Cheng Mei has not satisfied present Cheng Hong‘s president to do acting work for other merely, the dress brand that she owned herself, SunDivina. For this Cheng Mei established new group, two tops that come from Italy extremely the edition that stylist is in charge of dress with design, 4 stylist of home basically are in charge of element of east of the infuse in be being designed.


But the knottiest now difficulty is: “Domestic high-grade market feels domestic brand is cheaper, at the beginning progress has difficulty very much. “ Cheng Mei says.


　　 Buy: The path of the directest settlement?


In recent years, global luxury market buys annex as one falls. Buy become China whether possibly to invest the home to bring into famous luxury brand with annex subordinate shortcut?


This year the beginning of the year, group of red dragonfly of enterprise of Chinese famous shoemaking comes out message, having with “ hundred years history of Italian “ famous brand enterprise negotiates and buy matters concerned, already signed intent book.


The impulse that enters luxury uprise to carry a territory is not line of business of dress of mere be confined to, the high-end brand of own car line of business is abroad buy battle early begin. In December 2004, on steam is contributive 67 million pound bought intellectual property of technology of Luo Fu core; The steam austral July 2005 is bought Luo Fu is oddly with 53 million pound asset. Luo Fu is the special production firm that British royalty uses a car originally.


But, pass and buy achievement him China the way of luxury brand is hard still.


Studied group president Yuan Yue elaborates to this at 0 o‘clock: “Luxury is those intangible value and corporeal value ratio the value is the greatest the goods that turn. Current, the development of homebred high priced stocks in intangible value respect is very finite still, although creating horizontal field, a lot of ‘ China is made ‘ had begun to overtake ‘ Italy is made ‘ or ‘ France is made ‘ . A lot of ‘ China is made ‘ had begun to overtake ‘ Italy is made ‘ or ‘ France is made ‘ ..


So the personage inside course of study suspects, although red dragonfly buys Italian brand, still will be to the development of luxury market from 0 begin.


And wave of gold of cash of person of door of red dragonfly palm ever also expressed to local media: Whether will red dragonfly roll out luxury brand with this Italy brand bad still to say. “Of course, if with oneself the brand is pushed, the time of expenditure is sure the meeting is some longer. The time of expenditure is sure the meeting is some longer..


Same, although go up steam and south steam bought delegate collect inspire confidence in sb the tangible of highest craft level, but the high-end brand car that establishs oneself, still need to be done afresh “ clear think “ .


　　 Achieve formerly: Does challenge luxury consume psychology?


Somebody is in accept the order, somebody is in buy, but also have such a few people, they are being created.


The cigarette of Chinese invaluable thering is no lack of and liquor, but true luxury need culture is alimentary. Perhaps art is not luxury, but luxury is concerned with art certainly.


Once, famous artist Chen Yi flies found brand of Layefe dress dress, be in Shanghai and new York to be registered at the same time above all. Special be in Shanghai, the brand shop of ease flying dress is opened the top class shopping centers such as red of power of Yi of square, Hua Ting is pressed down in Mei Long, ease flying brand and be on an equal footing of other world famous brand.


With old ease flying likeness, ear of Jiang Qiong of artist of another Shanghai youth also founded oneself brand “ ear fining jade “ , two are initiated to reveal a space newly in the riverside of Suzhou river, its newest headgear work and the skill that possess bold originality most are designed, the price does not poor.


But the biggest difficult problem that they should face, it is him compatriots is opposite “ China is made “ the suspicion of luxury.


“When Chinese client buys luxury, what they expect is western character. The mysterious sex of our brand and producing area are linked together cheek by jowl. “ the president of Prada 100 special the Buddhist nun (PatrizioBertelli) expresses.


Be in China, luxury brand should communicate the lifestyle of a kind of a cut above others, the life idea that a kind of avant-courier westernizes. And in globalization today, want dead knock “ luxury is changed be equal to Occidentalize “ idea, the road of Chinese enterprise is boundless.

May 9, 2010

Answer dawn – vogue and luxury management forum hold Bokeni

Filed under: Clothing — Tags: , , , , — admin @ 12:48 pm

“Answer dawn – vogue and “ of luxury management forum are in Bokeni now institute of Fudan University government is held. The path “ of the get the upper hand of of the vogue of thematic “ China around this forum and luxury market, the elite that comes from the academia and business circles people whether changing market prospect “ with respect to crisis of banking of the “ of newest tendency of the market of business of “ China luxury, “ , reach “ to modelled the topic such as element brand “ to spread out to be discussed ardently in China. In the meantime, this forum also will pull open “2009 answer dawn formally – Bokeni the heavy curtain of vogue and “ of project of certificate of luxury management international.


　　 The luxury market in global cold winter, china continues to maintain growth


As we have learned, those who experience 10 years after developing steadily, global luxury sale glided 2009 will achieve 7% , the decline of market of Euramerican and main luxury can achieve 20% . “The storefront that you can see constant grand square is medium lies often in decorating condition, because ceaselessly the brand is exited,this is, and new brand reentrance. Be without exception to bear because of mass extravagant brand costly hire, according to ‘ the cent that keep a copy becomes the rent terms of payment of ‘ , the hire part that they need defray wants prep above other people consumable. Assume they are connected a bag does not sell recently to go out, that will mean them to need that to pay the rent that keeps a copy. If do not have sales volume from beginning to end, they also are met evacuate market. Below new this year condition, each big luxury brand is in make hay while the sun shines is new layout, because the whole world has Chinese market only,growing. Strong brand can continue to increase to throw and open new storefront on Chinese market, carry patulous rate. “Of brand of luxury of sea of above of professor of assistant of institute of Fudan University government Dr. Luxiao collect citing of square of ground constant grand to say, luxury brand of the whole world is experiencing cold winter inevitably this year, china makes the key that world luxury brand develops this year and central point.


The prospect that discusses Chinese vogue and luxury market below such setting and development appear have another meaning.


　　 Under the crisis how get the upper hand of?


Than the global luxury market of the big card that has long history at was full of, luxury brand operator of China people be in undoubtedly start level. To help the development of market of native land luxury better, “Answer dawn – the commercial expert of the senior learned man that vogue and “ of luxury management forum reached Bokeni to come from academia please and fashionable bound, the luxury market in be cold winter jointly gives counsel.


Liu Xiongwen teachs prexy of Fudan University management, fudan University management learns courtyard Dr. Luxiao, strategy of institute of director of project of EMBA of institute of Italian Bokeni government, Bokeni government and poineering management professor Mr Roberto Dona will represent as the scholar, apply rare business of life of China the name of a river in Shaanxi and Henan provinces to expand division of China of company of Furla of chief inspector Mr Hermann Winkler, Italy hand in hand big China of company of Zegna of retail manager Ms. Faye Yang, Italy is divisional sell retail operation the business circles personage such as senior manager Mr Filippo Resini, publish be opposite severally the view of market of instantly China luxury, discuss how to march toward “ to make market of “ , China for China from “ China production “ whether explore the core topic such as innovation.


　　 Go against in situation more need international view


Eye shot decides a concept, the concept decides strategy. Still mature not quite in Chinese luxury market today, the eye “ look upon that passes through “ different region the development of our oneself is a superexcellent method undoubtedly. Buddhist nun of Italian rich division manages an institute to be located at world fashionable dress Milan, its are leading the look of the world to the research of vogue and luxury, the commercial thinking of institute of this Fudan University government and its international eye shot that also indicating mainland government institute is open hand in hand and avant-courier.


Profound and powerful writing of land of prexy of Fudan University management expresses: It is under the big setting of financial crisis, with study celebrated Bokeni with vogue business school together, managing a talented person to breeding mainland luxury not only is a favour, also reflected institute of Fudan University government to reach the academic capacity that precedes inside this domain to the high attention of luxury market.


Sweep across the speed of the world as globalization, enter compatriots field of vision already not just the medicine of finance of bureau be confined to, IT, biology industry term that leads by the west, vogue and extravagant moral course of study already also were like insufflate of one night spring breeze the thinking of common Chinese. Be badly in need of cultivating the capacious spending market with hatch to this, how to serve as? Of native land business school hitting out actively is responsibility not only lift, the takes academic topic ability of its acumen shows the pace that gives its solid internationalization journey undoubtedly.

April 10, 2010

Wear a blame to escape Yang Rong of beautiful rich and powerful people is about to go back to the motherland the empire that build a car invests a plan to amount to 45 billion

Filed under: Clothing — Tags: , , , , — admin @ 10:12 am


Ever in Forbes tertiary of rank of Chinese plute a list of names posted up admires be in harmony. (Data picture)


Comprehensive information be apart 7 years, taking giant and breathtaking plan, yang Rong should give all corners of the country again. The place still is China, the industry still is a car, involve the field such as biology science and technology, the sources of energy, finance possibly after that. 7 years ago, chinese a list of names posted up ranks Forbes this at that time United States of tertiary plute far escape. Now, still hard he what character says cannot appear all over, chose a curve to be cut consequently.


　　 with palaver of 5 local government


Press his view, he will establish Motor Corporation at the same time in the United States and China, nod to be cut with car of new energy resources. “Be in China, first phase plans 45 billion yuan to throw 40 billion ～ , make 3 million engine mix 1 million truckload base. First model appeared on the market 2012. “ on June 23, what disclosed him when American Yang Rong is accepting a special report personally is package “ baronial “ plan.


Current, his group with home at least 5 local government introduce with respect to the project, the problem such as optional location undertakes negotiating. It is reported, the deputy mayor that already had two local government, director that enrol business goes to the United States and its deepness contact. Liaoning also is one of choices. According to his view, the issue such as domestic optional location is the sharpest inside two months final conclusion, new plant the start working inside year.


In its plan, yang Rong leaves to local government gave unprecedented inviting consent — “ 831111 “ — did not come 8 years, implementation is produced can 3 million, production value 1 trillion, taxation 100 billion, provide obtain employment of 100 thousand person, average per capita year income achieves 100 thousand yuan.


The personage inside course of study says, if his plan is belonged to solid can reach, situation of China and even global car line of business will be changed once more accordingly.


　　 Investment China plans to be as high as 45 billion


Before a month, the Hua Chen that Yuan Yangrong manages is medium, the Hong Kong that only was not called in appears on the market original name of (of source of gold of company far east accuses ripely, 1188.HK) releases announcement to say, the company plans to pull China city to establish a wholy-owned and affiliated company especially in the United States, in order to disentomb the good luck of American car market. Source of far east gold is considered as to admire be in harmony to stay in China for a time “ demon give up “ , it is the main platform of market of car of its return home. This new the Chinese name that establishs a company is correct path. Another explanation that Yang Rong gives out is, the right way that its want product of car of future of base oneself upon — energy-saving, environmental protection.


The car business of China and United States, you Yangrong is in the company that American palm controls, establish a group to be in charge of running. Yang Rong discloses, “Won‘t see my name in roster of correct path company and equity book, what I am in charge of this company is abroad run, financing. What I am in charge of this company is abroad run, financing..


In Yang Rong “ car item book “ in, be in the United States, yang Rong plans to invest 10 billion dollar, achieve 3 million to produce can. Already won American government approval at present, and the access that free gains 30 thousand mus of land, and policy of multinomial taxation derate.


Be in China, yang Rong‘s view is 45 billion yuan to throw 40 billion ～ , the dynamical assembly that makes 3 million engine mixes 1 million truckload produce can base. A controller of group of the China that admire be in harmony discloses, for this car project, the early days that admire be in harmony already threw 4.5 billion yuan.


So giant dimensions, “Group of a few old cars of comparative home, admire the plan that be in harmony offers, its production value is equivalent to group of 5 one steam. Its are in together with American plan, before overall dimensions already entered the whole world 5. “ a personage inside course of study is oppugned, “This where is plan of a car, and more a kind of conception that resembling is Yang Rong, concern sectional examination how possibly through the country. Concern sectional examination how possibly through the country..


To such doubt, yang Rong is not approbated of course. “The first target that we plan can enter 10 big Motor Corporation of world namely, do not do Motor Corporation of second-class, small-time, also do not do second-class, small-time backward product. Also do not do second-class, small-time backward product..


Yi Ru in those days, the boldness of vision that admire be in harmony is breathtaking. And whether is he met emersion the experience 7 years ago?


　　 It is difficult that many plan answers careful to approve


Examine and approve difficult question to the project, yang Rong‘s answer is already planned many program to cut Chinese market: One kind is to take a course directly, through be being examined and approve normally, build brand-new factory; Another kind is as joint-stock as domestic car company, joint production. If won‘t do, yang Rong‘s plan is to find home to produce can superfluous business, for correct path car acting labour is produced. “At present at least 5 million is produce can be unused. “ Yang Rong says.


As we have learned, yang Rong‘s group is running between government of domestic each district. Among them, liaoning province is most be valued, dozen of cent that gives Tie Ling is very tall.


Personnel confirms developing zone of economy of iron mountain city related action trade bureau, the group that admire be in harmony comes this has made survey, but have not have final result. This personage reachs its lawsuit to wait not to do any buy to judge to him Yang Rong. Last year, liaoning province produces special car base to be set in Tie Ling, bring endowment forehead to already amounted to 31.8 billion yuan at present. Place is great to developing automobile industry interest.


The reporter seeks testimony to Qi Yumin of president of China morning car accordingly, a surname did not give an any responses. In-house personage discloses Dan Huachen, had heard the respect that admire be in harmony and government had had communicate.


The personage inside course of study says, with policy of Chinese automobile industry is at present medium rigid admittance system, together with admires the special status of be in harmony, want to be passed smoothly examine and approve, gain accurate unripe competence, be not easy thing. In the meantime, although well-known, yang Rong is financing hotshot, but what its put forward is too giant “ 40 billion yuan of RMBs + 10 billion dollar “ still oppugn.


Press Yang Rong‘s view, among them 1/3 by him contributive, 2/3 run through global financing. “We are running a company in home, this company will be decided in home to illicit collect, overseas issues bond, radical plan is already definite. “ according to “ economy observes a newspaper “


　　Admire impression of be in harmony


Figure not tall, heavy flies upwards, “ big back head “ forever grain silk is not random, few at ordinary times leave another person the opportunity that observes the reverse side of his flank down to.


– a reporter that has interviewed Yang Rong describes him so


　　Yang Rong its person


Ever was 30 billion asset “ master “ heretofore still is “ the body that wears a blame “


Yang Rong, car of China of president of production limited company of car of cup of former Shenyang gold, China morning accuses a limited company president to hold spaceflight of president of Inc. of Hua Chen group of president, Shanghai, China concurrently project of car of university of president of finite liability company, Tsinghua develops Hua Chen car academy director… on October 9, 1992, bourse of American new York, china morning car (NYSE.CBA) makes concept of state-owned company of the first China, issue 5 million, IPO price 16 dollars, plan market fund 80 million dollar, 51% accuse a passenger car of Shenyang gold cup, created Chinese state-owned company case of overseas financing first.


Then, he is run by right of capital again, make successfully give to be given priority to with Hua Chen car, include at least 4 new York, Hong Kong, Shanghai to appear on the market company and many blame appear on the market company, asset achieves 30 billion RMB for a time, by person for “ Hua Chen is labyrinthian “ Hua Chen is.


Ever ranked 2001 year “ Forbes “ Chinese plute a list of names posted up the 3rd. In May 2002, profess to get “ persecute “ leave the United States, in October 2002, because be suspected of economic crime,be approved to arrest by Liaoning province procuratorate. He jumps over ocean to sue Liaoning of People‘s Republic of China to save tort of asset of government and foundation of Chinese finance education, make the case that local government of the our country on new China history is prosecuted in abroad first.


Up to now, he still still is “ the body that wears a blame “ .

April 5, 2010

Scholar: Group of Chinese mainstream consumption is too poor structure of society of Chinese olive form goes bankrupt basically

Filed under: Clothing — Tags: , , , , — admin @ 10:00 pm

On June 26, by the United States “ fortune of whole world of United States forest manages “ the 13rd year that triumphant triumph advisory company issues orgnaization and France “ world money reports “ show, suffer financial crisis effect, strength of the most affluent group and money total all reduced the whole world considerably 2008. “Individual of high net value “ on number distributinging pop chart, beautiful day heart still holds 3 armour position, and Chinese inland exceeds England, rank first 4.


In the meantime, according to Anyonghui plan division office is forecasted, china is about to surmount the United States, become the 2nd big luxury that is next to Japan to consume big country. Be in China, the person that has more than 5 million above wants to buy luxurious car, and in the developed country the luxurious car brand such as leopard of confined Lu Hu, nimble, BMW, its grow speed coronal to reside the whole world in sale outstanding achievement of China. In was being vacated recently, heavy industry dare buy bold horse, be based on this kind of judgement namely: China is put in many wealthy person, they can afford bold horse.


No matter be plute group large-scale appear, still be luxury consumption is flourishing, should be one country originally productivity develops, the performance that people consumption level improves. But, meanwhile, GDP of average per capita and per capita, formed tremendous contrast with plute group strength of China however.


2008, GDP of Chinese average per capita is 2460 dollars, in the whole world 179 countries are mixed the 104th is ranked in the area; Chinese per capita is 1100 dollars, rank whole world the 109th. No matter GDP of average per capita is mixed per capita, china is far backward, here the circumstance falls, china can make selected plute number the country of the 4th, indicated Chinese fortune adequately too concentration, difference of the rich and the poor is too big.


Seek advice from the relevant report that the company issues according to Boston, be in China, the family of 0.4% has the national money of 70% ; And mature market waits in Japan, Australia, it is the domestic control country of 5% commonly 50% , the fortune of 60% . Current, china has become the state that global fortune centers highly most.


The high concentration of fortune and too serious the rich and the poor split up, the economy to China development and social progress cause double harm.


The person that be like China thoroughly, become the 2nd big luxury of world to consume big country actually, the person that be full of, those who live is every those who make the same score rice to exceed 100 thousand yuan “ ground king “ , those who leave is horse of BMW, bold, and China‘s most popular mobile phone, it is however “ mountain fastness machine “ . Finally, formed a kind of unbalanced consumption structure: The person that the extreme is full of, go after unbalanced high spending, and giant low income person, the low end that is a kind of large area is consumed.


Why cannot Chinese enterprise finish an industry to upgrade tardy? Its germ, be not enterprise nearsightedness, consume a group because of Chinese mainstream however special poverty, they do not have enough purchasing power, can consume low end only product. The enterprise does not have sufficient profit, nature cannot finish an industry to upgrade.


If China is indelible,cross difference of big the rich and the poor, form enough middle class, cannot start huge domestic spending, also finish the adjustment of economic structure hard, of future develop to be put in tremendous secret worry continuously.


The exceeding become divided of the rich and the poor and contrary, before making a few years be expressed great expectations generally “ Chinese olive form “ social structure goes bankrupt basically in China, replace, be “ M form “ social advent.


What estate produces in is puny, the estate that makes Chinese society formed minority to be full of and giant people allocate the huge wide gap that goes up with social class in fortune, form what go up somehow is contrary, what will affect a society badly finally is harmonious.

April 1, 2010

Euramerican day luxury encounters cold China how one branch alone beautiful

Filed under: Clothing — Tags: , , , , — admin @ 2:57 pm




According to “ new capital signs up for “






On July 4, print of Xinhua News Agency sends a message to say, the basis is newest those who release “ 2009 China are costly taste a report “ show, make Euramerican day costly in international banking crisis when brand demand glides generally, our country is costly taste the market still to good, crisis of indication international banking is relatively finite to impact of our country economy. It is reported, this report enclothes 21 cities of countrywide, pervade Beijing, Shanghai, Guangzhou, Hong Kong and Hua Dong, Hua Na, China on the west, China north city of 17 main second line. This investigation will rise in April from this year, last a period of time is close two months, nearly 1000 consumer participated in investigation.


The report shows, exceed half the number to suffer the person that visit to think the price won‘t affect their consumptive behaviour, more nearly 9 is become suffer the person that visit to feedback won‘t because economy is fatigued and weak and change its are costly taste consumptive preference. Among them, city of outback a gleam of anticipates generally to future hopeful, inland one, second line is costly the difference that tastes the market is pulled apparently close. But the consumptive confidence that Hong Kong special zone gets the person that visit relatively outback city shows discretion slightly.


Occupy world luxury association additionally to release a report to show, up to this year in January, chinese luxury consumes amount to amount to 8.6 billion dollar, 25% what take global market, exceed the United States first, become the 2nd big luxury of world country. Data presentation, the direct purchaser that has near 70% comes from at Chinese inland, and in fashionable name in the luxury of category, luyiweideng, Gu Ji, sweet Nai still be consumer favour “ old 3 appearance “ . In fact, suffer the effect of international banking crisis, consumption of each country luxury all appeared of different level glide. Point of delegate of China of world luxury association is chief spokesman Ou Yangkun is being accepted when interviewing, express, below global banking crisis, china will be the significant position of brand of each country luxury.


　　 ■ phenomenon


　　Chinese adapting luxury consumes regulation


Sea route of Shanghai the Huaihe River 796, it is to enter the new meeting place that cost happy a road makes 300 million yuan, what be aimed at here is those are in shop most the client that agrees to spend money, year 10% what consume 200 thousand yuan of above, but the 50% above that can hold sale, inn is long can remember these clients the name of everybody. Another kind most getting attention client is the young group that buys for the first time. In fact, every brand is in contend for young customer.


　　 Each brand strife openly and secretly


Silver-colored peaceful center, the top structure on Beijing Chang‘an Street, a bazaar also becomes the gather ground of luxury. “Name of Swiss Tuo flywheel expresses inn “ a when be located in Yin Taizhong heart, this is Si Woqi group opens the 15th in the whole world “ Tuo flywheel name expresses inn “ , also be the 2nd inn of Asian area, make work only the rare watch with Si Woqi subordinate group. President of division of China of Si Woqi group Ms. Chen Suzhen introduces to the reporter, the fixed position of this inn is watch appreciator or the person that watch is collected, since inn name is included “ Tuo flywheel “ 3 words, also indicating its value naturally is mostly in 7 digit. There are 3 comfortable cubbies in the shop, it is 3 themes respectively — treasure Ji, Bao Po and Gelasudi, the client that selected corresponding brand can sit in corresponding room, “We such inn does not need stream of people, we must build a relaxation environment for consumer, let him slowly appreciate is expressed only “ .


September 2008, silver-colored peaceful center the store of be an official love a horse of 342 square metre opens, this is the brand shop with the largest area of land of the home in loving Ma Shi to be in, it is the 3rd inn that is in Beijing, presiding apparitor captures whole world of be an official love a horse in handkerchief spy · holds Mass in the palm to undertake cut the ribbon at an opening ceremony for new store. It is reported, be an official love a horse plans to roll out “ luxury brand of China “ , with China be about to the compose of handicraft ability law of be lost is built. The outside guesses generally, this brand can be concerned with Chinese silk, embroidery, ms. Chen Wei that loves Ma Shi says to the reporter: “This will be a complete Chinese brand. This brand is the esteem of traditional to China handicraft, also be the attention of pair of China markets. Also be the attention of pair of China markets..


　　 Big market of settle on China


Speed of set up shop, general by regard as the index that a certain brand develops, add how many store newly every year, show the capacity of this market and potential, and the driving force that every square metre increased how many sale in storefront is brand development.


On June 6, 2009, the 28th storefront that GUCCI is in China — the new flagship store of 1600 square metre opens to shop at international of Shanghai gold eagle square, freda Zhannini did not design creation chief inspector especially “ Shanghai Dragon Bag “ . It is reported, GUCCI plan opens 2 ～ newly in China this year 4 new store, pateliqiao Dimaerke says the presiding apparitor of GUCCI, predicting GUCCI will open 40 store in China. The data that answers relatively with this is, they own 70 store in Europe, there are 50 stores in Japan, dimaerke says to Reuter reporter: “Be in China so big market, 40 inn are not beyond the mark, we did not contract, we value the progress of Chinese market future more. We value the progress of Chinese market future more..


　　 ■ decay


　　Treatment base already changed to consume base personally


Chinese luxury industry is in go a few years to be in with the speed of 20% above all the time growth. England seeks advice from company OC&C to predict, the dimensions of Chinese luxury market will be added in next year to 12 billion dollar, will exceed Japan. Although such data, also cannot consume portion to make judgement to Chinese luxury truly, the consumptive data because of Chinese churchyard cannot the consumptive contribution of consumer of China of bona fide report, wait for a reason because of custom duty, the more consumption of Chinese luxury consumer has carried travel or business actually, contribution gave foreign market.


　　 Sales volume still maintains growth


In relevant report of abroad, only “ buy luxury to resemble buying Chinese cabbage “ relevant exclaim, for instance, the report that comes from Japanese media says, this year Spring Festival around, chinese passenger is consumed on average in journey of Japan for two hundred and four thousand five hundred yen, among them Chinese passenger individual shops highest amount to 3.3 million yen, first what reside each country. And French media says, christmas is overnight last year, a Chinese passenger bought the French red wine of nearly 50 thousand euro at a heat in shop of Dai Gaole airport.


The specific portion of Chinese wealthy person grows statistic, china tastes the actual contribution of the industry to luxury, any statistical orgnaizations are afraid cannot get truly exact statistic number. But although such, 2009 first quarter, consume in global luxury low below confused setting, the luxury consumption of Chinese churchyard still is maintaining the growth of 15% , solemning is a port. Then, at the beginning of June, in Reuter “ elite of global luxury brains is collected “ on, the attention dot of people is, how to enlarge sale of the market, market that extends developed country and developing country, price that pays attention to luxury and value, exciting luxury. China is the future that each expert thinks consistently main market.


The United States “ commercial weekly publication “ report of issuance a consumer says from this, if luxury brand can pay close attention to the demand of Chinese client, so China can be when other market decline, become “ the heaven of luxury “ . The reason that this report analyses luxury to grow ceaselessly in China — the first be consumer is hopeful, especially those 25 years old of young consumer that reach 35 years old. The 2nd element is beginning to improve his life quality at China‘s burgeoning middle class, year of income with this one annual group maintaining the growth of 10% . The 3rd element is, the life of those super moneybags does not have China get the influence of economic depression.


　　 the effect luxury is produced


The Mai Xide that once had held the position of CEO in Amani and Ralph Laolun says, luxury brand has two main factors — exclusiveness and let consumer daydream, namely the history of the brand and culture, “The psychology that this both can cater to Chinese consumer “ . A report that comes from Nielsen says, on Chinese market, price tag still is a main factor, people judges product quality with the price, and the brand is in China still is rich the label that the people that rise goes after, the meaning with this kind of implicit label, literate still with character. In fact, china machines base already quickly from a luxury, become a luxury to consume base, their positive and negative comes over, affect the production of luxury thereby through affecting the demand of luxury.


　　 ■ look into


　　The birth of luxury market new admiral


In June the middle ten days of a month, london already was entered in the round dozen lose season, shift to an earlier date than in former years a month. On bus body, see those who get advanced department store breaths out Roach sales promotion advertisement, marked ground informs, inside field highest discount 2.5 fold — achieved Ha Luoci department store 160 years the record on the history. London is additional a few high-grade bazaar also express brand of the luxury inside inn in succession 3 tuck up. Discount extent is such big, unprecedented on luxury market.


　　 “Remembered the Japan previously “


Favour of shellfish of global strategy advisory firm forecasts global luxury consumption to will drop this year 10% , and Bain says again, luxury will rise in Chinese inland market 7% . The power source of confidence of the Immanuel that Chinese inland consumer became luxury brand, heavy model. With the whole world the biggest luxury group LVMH is exemple, this group is in China since 2007 outback profit adds 30% above every year, only Lu Yiwei ascended a brand to open 27 brand shop in 22 cities, store opened Changsha, Xi‘an, Qingdao, Xiamen, wait without stannum 2, 3 lines city.


General manager of WGSN Asia-Pacific division breaths out Reese to say to the reporter, the Chinese lets the Japan before she saw 20 years to the enthusiasm of luxury today. Japanese population is less than 130 million, luxury consumption erupts in financial crisis however 47% before. Japanese market is the profit large family of a lot of luxury brands, with year income is exemple, 33% of Buddhist Ke Yabao, france is top class and crystal 35% of brand Baccarat, 36% of Burberry, 25% what love Ma Shi, 30% Luyiweideng‘s, come from Japan.


　　 Is consumptive peak entered after 5 years?


Today, japan in those days picture is in China emersion. Enter extravagant brand of inland for contention, department store, shopping centers initiated a brand to contend for battle jointly. Square of Shanghai constant grand is the winner of this competition. For Luyiweideng flagship store opens, constant grand square notted hesitate to do the shop of 60% adjust. Constant grand square begins to design a program from 1993, begin to follow a few main brands to communicate when those, study their demand. He Panguang of general manager of square of Shanghai constant grand says to the reporter, “Prospective Shanghai is the biggest commerce city on the world certainly (600306, ) one of city, the extravagant name tagvisiting card that needs world-class for certain “ .


“Constant grand square is the example of an extreme. “ French says · of Paul of controller of AccessAsia of market survey firm, “At that time, shanghai government asks Nanjing road changes inn of finished product card one layer entirely, the bazaar over there has submissively to lend luxury the card field land rent only. The bazaar over there has submissively to lend luxury the card field land rent only..


Since 2009, each luxury brand is entered in China new round add endowment, extend and outspread. Common says “ LV edifice “ “ Shang Jia center “ the settle inside group of trade of bridge of peaceful Ou Hong grows in Shanghai, it is the international luxury base that LVMH group and 燊 of Macao He Hong invest jointly. By May, coach of American luxury brand announces, future the harbor inside 5 years, bay, outback shop will increase 80 from 25. In July, GUCCI will open a new store in Shanghai, this is to be in the 28th of China to specialize in inn. If the target of each brand can come true smoothly, so the prophecy of world luxury association also will come true: After 5 years, chinese luxury market will reach the peak of global luxury expenditure.


　　 Vocabulary entry: Luxury


Luxury (Luxury) , be by the definition in the world “ one kind exceeds people to live to need range with development, have distinctive, rare be short of, rare the consumable that waits for a characteristic “ , call blame necessaries of life again. Nevertheless, normally people thinks luxury is those very costly article, namely the article that major person spending does not have. On economics, what luxury points to is value / the product with quality concern highest specific value.


Civil according to “ triplex life weekly “ etc arrange

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