It is at the beginning of 20 centuries, what is there in celebrated at that time horological brand so called “ introductory design “ say. Every a few the product serves for each country noble, this kind expresses paragraph pole to use up the what one is particularly good at of act artfully to get what one wants, the wind be current of buckish adornment very long very long, common people is used at all do not have those rare timing tools. But twice world war and the nation that spread all over the whole world liberate motion, plus World War II later of parvenu of western world money arisen, although force of old some noble still retains an original order, before the money that they have and influence already also were inferior to greatly. The client that those brands that make exalted watch money lose them to be stabilized formerly in succession group. Renown watch is not much person spending must rise, wait for a factory to close down only? Put down figure, can the brand hundred years base Where is finish of course of study? The choice of be in a dilemma, change with changeless do not have public opinion from beginning to end.
Arrived 1973, western world again gigantic revolution during, new change appears. This change takes the lead in from old brand gem Kadeya begins horological trade. Mr Hocq and Mr Perrin are in devoted to brand tradition style while, talent ground was initiated brand-new “ Must “ concept, determination is faced young with each passing day changing is not very wealthy broad client, roll out quartz in succession skin of aureate wrist watch, size possesses machine core, write the diversity product such as tool, perfume, whole with more the appearance of amicability is moving on the world each person. In the meantime, global Kadeya already also took shape even locksmith. Kadeya used such active means to be answered successfully above all “ quartz revolution “ concussion. (should know “ quartz revolution “ ever passed all tabulation course of study to had caused very grave blow to Switzerland. ) final Kadeya gains comprehensive victory, be regarded by alien fall oneself the act of social status, brought huge profit to the company. The noble disappeared, and more life became good common people is willing to be however than him consumption level slightly expensive stuff is some more floriferous money. This moment “ introductory design “ , “ product catenary “ wait for a concept to appear in succession, basic form proposes the embryonic form of contemporary luxury industry finish.
Understand from the surface, of every brand “ introductory design “ it is the design with the cheapest price in this brand product. But to wrist watch, the thing can be done not have so simple.
Regard the watch of brand doorsill as the paragraph, the load of the bear on the body is not light! Although their price is relatively cheap, and the brand culture brand that has on the body often is most however. Show a person with the attitude of an amicability, let as far as possible much person spending must rise, should show already with mainstream design even highest grade design is the same as a source with the root, want again none system of avoid mentioning land reveals the huge gap with both. Should consume “ introductory design “ client economy condition had qualitative flight, they as if medium can be consumed loyally like demon taller the product of one class. At the moment the ultimate goal of the brand also was achieved. So low-cost just “ introductory design “ presentative, communicating brand spirit well and truly to people just is ultimate mission. 15 of this second introduction “ introductory design “ , be out the portal at brand of 15 mainstreams heavyweight, have bright representative.
1. Kadeya (Cartier)
Hill is spent person watch of quartz of stainless steel of Santos series standard type.
Win universal praise of exterior modelling it may be said, even the name says “ wrist of white-collar first selection is expressed “ , do not believe you to be able to go to Hong Kong, Tokyo the city that such white-collars gather looks personally. The modelling of the watch is in early 1904 already establish, cultured and do not lose energy, the story of character of pioneer of aviation of concerned world of the backside that express a paragraph is euphemistic and beautiful. Stainless steel material is qualitative, the glory that has gem headgear class and production precision, the price that the most crucial is it all the time very reasonable.
2. labor person (Rolex)
Series of Air King of the Xiang Yu the Conqueror in sky.
Labor person is current the cheapest range of products, up to now retail price did not surmount 30000 yuan. Cheap main reason is this design did not send Swiss government observatory (C.O.S.C. ) go doing attestation, the province issues the attestation cost with considerable brushstroke. And labor person proves with the fact, a bit when going without series of the Xiang Yu the Conqueror in the sky of attestation is assuming at other the series that passes attestation, series of the Xiang Yu the Conqueror in sky also gets at the same time each country labor person of primary player chase after hold in both hands.
