Close data to show, relying on the mighty purchasing power of domestic rich and powerful people, shanghai solemns to already became the important exhibition hall of brand of luxury of international a gleam of. But and go to a luxury peak will be same, the seeks Chinese company hard form in rich and powerful family attending the meeting.
But “ China is made “ be not do not have a predestined relationship with luxury, chinese entrepreneur is acting with his, the proof is achieved formerly, era is versed in and buy 3 kinds of by way of, which kind of can make China more adjacent this one society is ultimate “ desire “ .
Acting labour: Take the place of to marry the garment or brand prepare lessons before class?
In numerous exploration, “China makes luxury “ it is it seems that with “ Chinese luxury “ a the most adjacent noun. For foreign brand era is versed in, made the choice of most China company, because this appears more “ easy “ .
Hangzhou contains grand clothing limited company is GIORGIOARMANI of Italian famous brand, MOTIVE, VEST, ANGLOE, L.M is in country‘s biggest production manufacturer. In these dress, a coat of ordinary light qualitative cotton, price is 650 euro about.
“If Italy is upper,the craft that the area can rely on local craftsman builds their luxury industry, so Hangzhou also has a few similar advantages in this respect. Hangzhou has long tradition in silk embroidery respect, cheng Hong dress does sew to be versed in with respect to the woman of employ periphery village. “ a personage inside course of study explains to the reporter.
But, “Giving others acting worker worker do others to want, had oneself brand I can do what I want truly. “ Cheng Mei has not satisfied present Cheng Hong‘s president to do acting work for other merely, the dress brand that she owned herself, SunDivina. For this Cheng Mei established new group, two tops that come from Italy extremely the edition that stylist is in charge of dress with design, 4 stylist of home basically are in charge of element of east of the infuse in be being designed.
But the knottiest now difficulty is: “Domestic high-grade market feels domestic brand is cheaper, at the beginning progress has difficulty very much. “ Cheng Mei says.
Buy: The path of the directest settlement?
In recent years, global luxury market buys annex as one falls. Buy become China whether possibly to invest the home to bring into famous luxury brand with annex subordinate shortcut?
This year the beginning of the year, group of red dragonfly of enterprise of Chinese famous shoemaking comes out message, having with “ hundred years history of Italian “ famous brand enterprise negotiates and buy matters concerned, already signed intent book.
The impulse that enters luxury uprise to carry a territory is not line of business of dress of mere be confined to, the high-end brand of own car line of business is abroad buy battle early begin. In December 2004, on steam is contributive 67 million pound bought intellectual property of technology of Luo Fu core; The steam austral July 2005 is bought Luo Fu is oddly with 53 million pound asset. Luo Fu is the special production firm that British royalty uses a car originally.
But, pass and buy achievement him China the way of luxury brand is hard still.
Studied group president Yuan Yue elaborates to this at 0 o‘clock: “Luxury is those intangible value and corporeal value ratio the value is the greatest the goods that turn. Current, the development of homebred high priced stocks in intangible value respect is very finite still, although creating horizontal field, a lot of ‘ China is made ‘ had begun to overtake ‘ Italy is made ‘ or ‘ France is made ‘ . A lot of ‘ China is made ‘ had begun to overtake ‘ Italy is made ‘ or ‘ France is made ‘ ..
So the personage inside course of study suspects, although red dragonfly buys Italian brand, still will be to the development of luxury market from 0 begin.
And wave of gold of cash of person of door of red dragonfly palm ever also expressed to local media: Whether will red dragonfly roll out luxury brand with this Italy brand bad still to say. “Of course, if with oneself the brand is pushed, the time of expenditure is sure the meeting is some longer. The time of expenditure is sure the meeting is some longer..
Same, although go up steam and south steam bought delegate collect inspire confidence in sb the tangible of highest craft level, but the high-end brand car that establishs oneself, still need to be done afresh “ clear think “ .
Achieve formerly: Does challenge luxury consume psychology?
Somebody is in accept the order, somebody is in buy, but also have such a few people, they are being created.
The cigarette of Chinese invaluable thering is no lack of and liquor, but true luxury need culture is alimentary. Perhaps art is not luxury, but luxury is concerned with art certainly.
Once, famous artist Chen Yi flies found brand of Layefe dress dress, be in Shanghai and new York to be registered at the same time above all. Special be in Shanghai, the brand shop of ease flying dress is opened the top class shopping centers such as red of power of Yi of square, Hua Ting is pressed down in Mei Long, ease flying brand and be on an equal footing of other world famous brand.
With old ease flying likeness, ear of Jiang Qiong of artist of another Shanghai youth also founded oneself brand “ ear fining jade “ , two are initiated to reveal a space newly in the riverside of Suzhou river, its newest headgear work and the skill that possess bold originality most are designed, the price does not poor.
But the biggest difficult problem that they should face, it is him compatriots is opposite “ China is made “ the suspicion of luxury.
“When Chinese client buys luxury, what they expect is western character. The mysterious sex of our brand and producing area are linked together cheek by jowl. “ the president of Prada 100 special the Buddhist nun (PatrizioBertelli) expresses.
Be in China, luxury brand should communicate the lifestyle of a kind of a cut above others, the life idea that a kind of avant-courier westernizes. And in globalization today, want dead knock “ luxury is changed be equal to Occidentalize “ idea, the road of Chinese enterprise is boundless.