Store of Lv Shanghai flagship
LV depreciated! Not be to be hit temporarily fold, it is direct attune low retail price! To luxury industry, this is a depth charge undoubtedly. This so-called do not hit absolutely fold, the luxury that can rise in price to never depreciate only the first brand, move price stealthily eventually, although the extent moving price of 2%-7% is not big, range is very wide however, the bag package that be alluded the oftenest and buys is be the first to be affected more.
In fact, after LV moves price, a lot of luxury also was adjusted in succession 2009 new money price of Qiu Dong, go up from June new money beginning, ferragamo, Gucci, Fendi, Dior, Celine all different level is reduced, although big shop sign people depreciate to this closely guard a secret, do not wish to talk more, but euro devalues, European force cost is reduced is foregone fact however, and, because Hongkong dollar the corresponding period devalues, more make the price of Hong Kong area rises somewhat, come so, the difference that luxury is in inland and Hong Kong is less.
The key including a package of LV inn became low 200 yuan, 500 yuan
LV depreciates, not be the job that produces recently, before 5 months, LV has undertaken overall price is adjusted inside, besides the product line of a few small kind such as watch, gem, other product reduced 2%-7% on original price basis. As we have learned, this attune price of LV involves inland only all brand shop of 22 cities, chinese Hong Kong, Macao is absent depreciate.
“LV attune price is very low-key, just adjusted retail price directly in every brand shop, so if not be old settle or live in a strange place not know the inside story. “ the staff member says related Hangzhou edifice. Resemble wrapping the most welcome Neverfall in the bag, former and middle-sized price is 6000 yuan, tone went to 5600 yuan now; Speedy30 also went to 5600 yuan from 6000 yuan of attune; Speedy35 falls from 6200 yuan reach 5800 yuan. “Every bag wraps depreciate range is distinct, but be in 200 yuan basically – 500 yuan. “ the staff member says.
Besides LV, ferragamo, Gucci, Fendi, Dior, Celine, Paul Shark also is moved in succession low the retail price of new 2009 money. With Hangzhou edifice Ferragamo 8 centimeter classical money is the bowknot that follows high exemple, original price 4500 yuan, present price 4250 yuan. Other will begin not less to go up May the price of the new money of ark provides affinity more, the new money price of 30% looks more “ friendly “ , resemble a few calf wrapping, the ark on before is about 15 thousand yuan, 11 thousand yuan sold now… although everybody exchange value does not wish to talk more, but of shop retail price reducing is the fact that does not dispute however.
Luxury brand is put down “ introductory price “ figure
Store of Gucci Shanghai flagship
In luxury group, have “ introductory price “ this one view, namely the lowermost doorsill that the guest buys, and this one doorsill is right luxury brand, also mean pair of clients group choice, lowermost doorsill promotes, high-end client will be much, but client amount also can decrease, the doorsill is reduced, client amount can increase in great quantities, but if fall too lowly, also can affect a brand in public mood “ extravagant “ position.
But, many brands had begun to choose to be reduced with different method “ introductory price “ . Occupy a personage inside course of study to divulge, gucci ever tried to do sell especially, originally not tall canvas bag takes price to hit fold, partial kinds or types of goods was hit even 5 fold, so 4000 yuan, 5000 yuan “ introductory price “ selling especially be fallen on field 2000 multivariate. Although sell especially do very small-sizedly, and also have a choice to the client, but the attitude that reflected its to lower figure from a flank however. Ferragamo includes a package “ introductory price “ also have adjust, the price that original leather bag includes is in basically 10000 yuan of above, spend on 4500 yuan now – 6500 yuan, can buy imprint the package that has coriaceous LOGO was wrapped.
Depreciate reason: Crisis of cost of euro exchange rate, compensation, banking…
Ferragamo shop
“Retail price should be moved low it is inevitable, because we had dropped from the price of supply of goods when Italian replenish onr‘s stock. “ the Qian Dan of Ferragamo says, when ordering goods for another brand Paul Shark this year, 30 million yuan capital can buy 10 thousand piece goods formerly to taste only, can buy 12 thousand kinds or types of goods however now, the price is reduced apparent.
The exchange rate influence that euro devalues is the immediate cause that luxury depreciates, luxury is adjusted according to exchange rate reduce the price difference between different district to be in reason, but the element that exchange rate influence is not only, the fall of cost of European raw material, manpower cost also lets the cost of kinds or types of goods be reduced somewhat, add economic depression, each old extravagant brand needs to strive for an Asia more especially the market share of chinese mainland area, and depreciating is the directest apparently, the most significant step. To them, LV is like with a vane, if LV moves price, what reason do they still have not to lower stance?
The personage inside course of study says: Price of so massive shift still is belonged to first
The luxury brand collective that causes to LV moves price, a senior personage of luxury line of business says, had encountered few number brand to move price only before, and also be individual kinds or types of goods depreciates, just perhaps do short-term discount, so wholesale luxury attune price still is belonged to first, because of dispute of value of luxury brand exchange Chang Shen weighs, without very reason won‘t price of self-regulated of arrogate to oneself, but after moving price this, if euro appreciates quickly, global economy get warm again after a cold spell, also do not eliminate to be able to increase the likelihood of the price afresh.
Nevertheless, land of the home in depreciating this to be restricted only, LV this depreciate to did not involve area of Chinese Hong Kong, Macao, and brand of the others luxury also did not allude the price that lowers Hong Kong zone, in fact, many brands still disclose, the price of Hong Kong area still can rise possibly, because Hongkong dollar devalued. “A lot of people may go Hong Kong blood going all out previously, buy the package of a few big shop signs, travelling expenses earns came back, this kind of circumstance won‘t be very much henceforth, because the price difference between inland and HongKong and Macow will be less and less. “ the personage inside course of study says.