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July 23, 2010

Intermediary says luxury encounters difficult problem in Chinese market outside

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European network media reported cite luxury recently of the personage inside course of study comment say, the likelihood is counted in future inside year, china will make market of luxury of world number one, but certain product should win Chinese consumer to favor, still need to face bigger challenge.


For example, champagne of big shop sign produces business Taittinger to think, although China has a lot of places to suit to make high-end champagne, but Chinese sale market still has made sufficient preparation, atmosphere of high-end wine culture is not grumous still, chinese consumer has not raised finished product to taste this kind of price not to poor the culture habit of beautiful wine.


In addition, group of luxury of all previous peak (the Ke Yabao of jewelry company Buddhist with subordinate Richemont) (Van Cleef &Arpels) , and strong Buddhist nun of Ma of watch business handkerchief (Parmigiani Fleurier) thinks the special challenge sex of Chinese market depends on, the brand concept that communicates a company to Chinese market is some more difficult, and look for to deserve credit and the Chinese company that understands luxury trade, it is not quite easy to be returned at present.


For example, manufacturer of bag of box of handiwork of world big shop sign loves company of equestrian be an official (Hem è S) expresses, can find the Lv of craftsman unified exam with tall craft to be produced in China, but bag of Chinese pinchbeck holiday is flush, let Hem è S have a headache unceasingly, because fake can damage company image badly.


In addition, manufacturer of world luxurious car Lanbojini the group thinks, china will be in future 3 to Italy is replaced inside 5 years, become the Lanbojini that is next to the United States racing bike the 2nd big market (ranked the 9th) 2008. At present as a result of road condition not beautiful, traffic is embraced and the problem such as road standard, market of Chinese luxurious car basically is racing bike of and rather than of car of personal family expenses. But the rapid development as Chinese road infrastructure, racing bike culture will gain the market in China. 2008, luxurious car is in Lanbojini Chinese sales volume in all 230, sales volume predicts this year will still with kept balance last year.


The report says, although luxury faces a variety of difficult problem in Chinese market, but industry public figure thinks consistently, as Chinese consumer standard of living rise, of brand consciousness strengthen ceaselessly, will come before long, china will be generated for the world market of the 1st big luxury, appear this year a few rising market of growth, china also amid.

July 3, 2010

Global luxury market faces two years of winter

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Business signs up for dispatch to say according to abroad media coverage, on the luxury seminar that holds in Paris, group of be an official of French love horse (Herm è S) the delegate thinks, face global economy crisis, boom of world luxury market ebbs, the situation is grim, predict, will face the winter that is as long as two years, during this, relevant investment also will drop considerably.


The report says, 2006 – during 2007, global luxury market experienced unprecedented high speed to develop level, turnover year all amplitude exceeds 10% . Although current economic situation is grim, market boom ebbs, but analyse from long-term development, global luxury market still has latent capacity of very great progress.

June 29, 2010

Shanghai a person of extraordinary powers curtilage the card borrows luxury of foreign capital of market regale open to kill China

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Shanghai a person of extraordinary powers curtilage the market warms up continuously, and of brand of foreign capital luxury join in, will make regale of this rich and powerful family becomes more voice noisy and confused.


Be located in area of Shanghai Lu bay “ Ba Ka plays · Jinan way 8 “ , be such residential luxury undoubtedly. On June 15, be fond of group of the investment that amount to house to push this project in Hong Kong and Shanghai to the market, area by 83 differ to 147 square metre, average price of every square metre is 80 thousand reach 100 thousand yuan (RMB, similarly hereinafter) .


“In a person of extraordinary powers that at present Shanghai area has valence to have city curtilage among the project, bakala‘s price ranks the most expensive cavalcade. “ responsible representative senior director Chen Wei tells department of marketing of case of residence of be an official of manage of the Kingdom of Wei of nation of world of this purpose Shanghai our newspaper reporter, actually, in the unit that before this the sale goes out, what Jinan road achieved every 8 numbers to make the same score meter of 120 thousand RMB even is highest clinch a deal valence.


“Every average meter of 120 thousand yuan price is the bottom will sell last year in November go out, total prices makes an appointment with 60 million yuan, buying the home is Hong Kong appears on the market the chairman of the company. “ Chen Wei says, at present “ Ba Ka plays · Jinan way 8 “ in buying the home, of foreign capital and inland buy the home to take an in part each, and just begin to popularize in this project when, buy the home to give priority to with foreign capital, statistic shows buy the home to come from 12 countries, among them Hong Kong buys the home to be in the majority.


How be a person of extraordinary powers after all curtilage? The statistical standard of be an official of manage of world nation the Kingdom of Wei is, price of every square metre is in the residential unit of 20 thousand yuan of above, press this caliber statistic, this year since March, buy the home to Shanghai a person of extraordinary powers curtilage of the market buy appetent appear to rebound apparently. To the end of this year May, a person of extraordinary powers that has sold curtilage the unit amounts to 5700, be equivalent to 2008 79% of annual total sales. But a person of extraordinary powers that ends to be added newly to the end of May curtilage the amount is 2255, be equivalent to only last year 15% of integral supply.


   A person of extraordinary powers of the Shanghai in tasting card photograph when foreign capital luxury curtilage


Be fond of group of the investment that amount to house this to be popularized in Shanghai harbor synchronism “ Ba Ka plays · Jinan way 8 “ a person of extraordinary powers curtilage the item is a bit extraordinary. One of, the development business of this project is Shanghai apartment (Mauritius) limited company, it is early by 2007 had built a thing in two towers east tower, begin to sell, a price at that time it is about average 5 of every square metre more than 10000 yuan, compared with present 80 thousand to 100 thousand yuan of petty gain many.


In April 2009, in be fond of appearance of group of the investment that amount to house “ Jinan road 8 “ decide to use Ba Ka of subordinate extravagant and crystal brand to pull (Baccarat) will make this item afresh, borrow this to march first Chinese a person of extraordinary powers curtilage the market. Be fond of group of the investment that amount to house Neil Jacobs of president of department of round-the-world hotel business also emphasizes when will accept special report of our newspaper reporter on June 15, ba Ka is pulled and build this project without investment, just provide brand service and operation management. Accordingly, choose 15 after foreign capital group will be taken over April, just leaves units to the market this.


Chen Wei expresses, jinan road is in 8 numbers after Bakala is taken over formally this year, have 30 in all many can make work unit, in the past two the middle of a month sell went out 60% .


Every square metre the 80 thousand price to 100 thousand yuan, it is 83 average meter of house, also want 6.64 million reach 8.3 million yuan. If be the unit of square metre of area 147, need 11.76 million reach 14.7 million yuan. Of these high-grade residences what person is buying the home after all?


Chen Wei says, jinan road moment of 8 projects inchoate, the home is bought to take dominant place outside regional condition, special buy the home with Hong Kong for many. “Jinan road began 8 numbers to sell 2007 when, have 40 probably, make an appointment with 30%-40% scale to buy the home for Hong Kong. According to the statistic at that time, foreign capital buys the home to come from 12 countries, hong Kong is the mainest, basically work in Shanghai, and the sweet Hongkong‘s person that reachs Shanghai via regular meeting. And the sweet Hongkong‘s person that reachs Shanghai via regular meeting..


Began a circumstance to be changed somewhat last year nevertheless, inland buys domestic amount to increase gradually. Chen Wei discloses, so far, foreign capital buys the home and inland to buy domestic scale to comparative, and in buying property inside, have Shanghai native already, also have many foreigner.


“Two this years the market has a very big change. The home is bought outside the condition of net before investment, especially the proportion that Hong Kong buys the home is very high. Highest when, of heaven and earth of China government office buy the home 90% be outside the condition, 8 project foreign capital buys Jinan way domestic scale also is achieved 70% , but had dropped now, because before be, the government has some of adjusting control, to the personage outside the condition buy some limitation. Additionally the actual strength of native is increasing, begin from 2008, area of Shanghai, Zhejiang, and of Beijing bought the home to alter the aspect that gives priority to with the home is being bought outside the condition before gradually. “ Chen Wei says.


   A person of extraordinary powers curtilage, inflationary port?


First the happy event of project of experience China integrated residence amounts to house, be pregnant is embraced to ascend below the banner, the many hotels brand such as auspicious of Weisiting, luck. This year a master hand‘s first small display will march in April before Chinese market, be fond of the landed and popular area that amounts to house to had sufferred global investor to pay close attention to fully in another last year to break next heavy gold. Neil Jacobs expresses to our newspaper reporter, the happy event end last year amounts to house to be in enlighten Ba Ka pulls the pearl that do obeisance to apartment project is very big, involve 20 billion dollar, be in enlighten the palmy beach that do obeisance to, include 3 to 4 hotels and advanced residence, office and commercial project. “Enlighten do obeisance to a purpose to buy the home to come from middle east, Europe, Russia to wait, a few Muscovite people like in the winter enlighten do obeisance to hibernate, and arrive from Moscow enlighten do obeisance to need only by air 3 to 4 hours. “ Neil Jacobs says.


Neil Jacobs discloses, he also inspects 9 items in Beijing at present, “Nevertheless, the market of Beijing and Shanghai is different, the environment that links Puxi and Pudong is different, so I may develop a hotel in Pudong, the project besides the hotel chooses in Pu Xize. Although the hotel guest room of Shanghai is very at present much, supply excessive having a place now, but in in the near future inside information condition can improve. But in in the near future inside information condition can improve..


Value Shanghai a person of extraordinary powers curtilage of the market is foreign capital not only, many development business has the plan that strengthens high-grade house market this year, include 9 dragon storehouse 1 date, princely brilliant tastes new Hua Lu, bay of Huang Pu of · of bay of the Milky Way, green city will in succession open quotation. Reason clearly, the basis resides Chinese data easily, will be in Shanghai area May this year, the villa of class of 24 ten million of drive emerald green garden is short-term inside the 66 couplet body that with respect to Shang Chen of; of carry out exhaust lake front courtyard rolls out is villatic open quotation with respect to work off heaven and earth of 42; emerald green lake was in Hong Kong that day the work off when promotion 60.


Chen Wei points out, shanghai a person of extraordinary powers clinchs a deal curtilage after March this year the quantity is active, average unit price is the market now 29300 multivariate, the price that compares highest June last year peak is similar low 6% , but the price of integral market and the height photograph last year are compared low 22% , because this estimates,the price of the market still can continue rise.


“I feel bubble should be nonexistent. Concern heats up money hype before, this money heats up money without giving thought to now, money comes from inland. On one hand the person concern of outback deal may be put in a few potential adverse factors, for instance inflationary anticipation, and a person of extraordinary powers of city of a gleam of may be better port curtilage. “ Chen Wei says.


Chen Wei expresses, as a result of a person of extraordinary powers curtilage the supply of the market is not much still, especially old area supply is less and less. Begin from 2004, a person of extraordinary powers curtilage supply is in descendent trend all the time. “A person of extraordinary powers curtilage the tendency that the market has its oneself, a person of extraordinary powers followed curtilage last year integral estate market is in rectify period, clinch a deal quantity and price fell. But if see a person of extraordinary powers curtilage the market the expression this year, integral market from last year the end of the year begins to anabiosis, and a person of extraordinary powers curtilage the market is this year will anabiosis March, but the strength of the callback is greater, show a person of extraordinary powers curtilage the expression of the market is stabler relatively. Arrive from now this year the end of the year, estimate high-end residence litre have 10% probably.

May 14, 2010

Shang Chen tastes broken ice one day work off 5

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On June 22, the Shang Chen that source of C ridgepole bridal chamber appears on the market tastes successful autograph to make work 5 apartment, the sale that this broke Shang Chen to taste 4 years to come becomes silent. Study according to easy house the report shows, shanghai a person of extraordinary powers curtilage market whole sale is hot, will go up in June only half moon is monovalent a person of extraordinary powers of 40 thousand above clinchs a deal curtilage measured annulus comparing to rise 51% .   


The Shang Chen that just announced source of C ridgepole bridal chamber appears on the market before a week is tasted, successful on June 22 lot makes work 5 apartment, the sale that this broke Shang Chen to taste 4 years to come becomes silent. Show according to the data on newest net, the Fang Yuanjun that clinchs a deal this is located in the C that rolls out recently in, distributing in in small area floor, every area makes an appointment with 431.89 square metre. Easy house studies the report points out at the same time, shanghai a person of extraordinary powers curtilage market whole sale is hot, will go up in June only half moon is monovalent a person of extraordinary powers of 40 thousand above clinchs a deal curtilage measured annulus comparing to rise 51% .


   A person of extraordinary powers curtilage the price is like already got admissive


“Net main rooms is landed “ the data shows, shang Chen tastes “ already made work residential a cycle of songs in a traditional opera “ one column already turned into 9. I taste soup to be pushed from 2005 to the market since, work off of nearly 4 years of time 4 apartment, the A that the area is above of 597 square metre door model. In rolling out C ridgepole from this month small area since the room source of 431 square metre, passenger source soars, I will taste soup to clinch a deal in a few days on June 22 source of room of 5 C ridgepole.


Shang Chen tastes layout ministry to be in charge of Li Qing to express, the get warm again after a cold spell of big environment is a main reason admittedly, at the same time the company adopted more stable market policy, did not follow the price is moved on city all right. Before increasing main rooms area ratio, A ridgepole reduced about 160 square metre, room source total prices paragraph next moving many. Once roll out,so this approves room source, a lot of clients that paid close attention to Shang Chen a few years to be tasted all the time in the past rapid follow-up. The C inside predicting future a week room source still will have new clinch a dealing.


According to reporter understanding, shang Chen tastes C ridgepole to make the same score a room area to be between 431-434 square metre, because C ridgepole because the area is lesser, so total prices moderate. Reside Chinese analyst Xue Jianxiong easily to point out, the building waits in seascape of heaven and earth of heaven and earth of China government office, emerald green lake, fortune dish below the circumstance that the price already broke through 100 thousand yuan, the price that Shang Chen tastes can have gotten buying the home to approbate. It is reported, use at the A that sell at present all valence is 146 thousand yuan / square metre, c ridgepole all valence is 110 thousand yuan / square metre.


   Countrywide a person of extraordinary powers curtilage market sale is hot


The sale outstanding achievement that Shang Chen tastes is not a case. By May, city of Shenzhen overseas Chinese rolls out 7 villa, every square metre 120 thousand yuan, one day sells light completely, become Shenzhen new “ the king of floor price “ . It is almost at the same time, the Shanghai of the open quotation in year is green last year city rosary, also achieve gave put on sale one day the outstanding achievement of villa of 12 50 million level.


Reside Chinese report easily to show, 1-5 month Shanghai is monovalent this year a person of extraordinary powers of 40 thousand above curtilage clinch a deal 304, exceed 195 of 2007, slightly under 353 of 2008, for the history second Gao Shuiping. In May monovalent a person of extraordinary powers of 40 thousand above clinchs a deal curtilage measure annulus comparing to rise considerably 5 times much hind, annulus of the half moon on June is compared rose again 51% , achieve 107. Nevertheless, a person of extraordinary powers still will carry high speed ascendant state curtilage in June, predicting a person of extraordinary powers curtilage the heat of the market achieves the history likely top level.


Be fond of the practice of city of building of town of a gleam of to investor, easy house considers to report the analysis says, development of economy of city of a gleam of is rapidder, investment market is bigger, can choose project of high quality high price in order to protect the client that value rise in value is a target or rare the downtown project that be short of, wait to property improves as the market and appreciate. (Liu Chang)

May 11, 2010

Luxury of exchange rate wave motion fixes a price

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Last year July, lu Yiwei ascends Xuan Ni poem (LVMH) is presiding financial Guan Qiong – Jacques Gaienyi (Jean-Jacques Guiony) is in needle of the Ceng Yi when reporting this group half an year to spend outstanding achievement: Suffer this group throughout history to had seen, most substantially the influence with fluctuant exchange rate, group business profit grows 7% only. If press constant exchange rate computation, business profit grew 19% actually.


This year January, should be asked about to be opposite when the expectation 2009, gai Enyi still supports cautious attitude. He expresses: “How can situation of manage clear exchange rate develop in us before, judge the situation 2009 very hard will how. Exchange rate wave motion is handling the level that has no afore, do any forecasting now the risk is very big. Do any forecasting now the risk is very big..


Most luxury company discovers, although their cost mostly with euro valuation, but they have at most the income of 80% is with other money valuation. Before, they ever were used suffer exchange rate wave motion to affect to rushing to make he is avoided. But fall in current economic situation, ten thousand changes in the twinkling of an eye of a got-up affair, favour of advisory company shellfish (the luxury expert that Bain &Co) is stationed in Milan overcomes Laodiya Dapijiao (Claudia D‘Arpizio) expresses accordingly: “Although the money is a kind of significant step to rushing, but we or overweight of side of conference proposal client fix a price. But we or overweight of side of conference proposal client fix a price..


What with presiding finance affairs the official initiates is different to burst plan, the price is decision-making undertake in brand level.


Although all the time since, each brand is in differ in the light of different market set the price, but the amplification that the exchange rate wave motion of the near future makes the akin product price difference in different market is unexpected however. This already initiated some kind of fashionable action that cover interest, formed new challenge to management.


In recent years, the Englishman uses pound to go strong to fly go to new York to finish Christmas sale to already became poor and common. But last year year end, drop in pound add euro even more 20% , add dollar drops even more 25% later, the Englishman is forced to wait for in the home, and the shopper of euro area and United States swarms into bargain of London scare buying in succession, of the shop hit considerably folding an activity is pair of this add fuel to the fire more.


Last year in December, european star (Eurostar) newspaper says, the passenger number that heads for London by European mainland rose 15% , among them a lot of people are taking an aim only apparently: Shop. Ba Baoli (the sale acute of the 3rd quarter increased Burberry) England market 20% , it is attributed to partial growth the passenger flow that comes from China and Europe.


To answer the arrival of large quantities of consumer, last year year end, luyiweideng (LV) , enlighten abstruse (the luxury company such as Dior) reduced the price of Japanese market 7% to 8% ; Sweet Nai (Chanel) , Ke Luoai (Chlo) and Fan Saizhe (Versace) reduced the price of American market similar scope. But Si Tan company of Bern of mulberry Buddha · (Er of all alone of Lu card · blocks analyst of Sanford Bernstein) luxury (an investigation discovery that Luca Solca) launchs, although be after afore-mentioned tone price, one basket Lu Yiwei is ascended and Gu Ji (Gucci) vanity is mixed in China of Japanese market all valence still is compared in European market tall 30% to 50% , make an appointment with before New Year tall 15% . The price of akin vanity is compared in American market in European market tall 20% , a year ago tall 5% .


In addition, include Gu Ji and love horse be an official (Herms) inside a lot of brands, the price that is the market such as ground general England in the person it seems that is maintained in low, this is the consumption that thinks exciting tourist and local dweller apparently.


Although will measure with industry history standard, this kind of price differs the regression that is pair of normal, but poor dissimilation fixes a price when to be awaited than holding the post of before however more apparent.


Consumer reachs the information that gets on website of business affairs of electron of each brand oneself from frequent international journey, Internet, make them begin poor to this kind of price rationality to raise doubt. Nowadays value consciousness gradually in strong environment, in the market of in the maturity such as Japan high end, circumstance especially such.


But to each brand, make strategical adjust and unlike listens it is so easy to go up. The problem depends on: The basis is long the vogue that already formed is periodic, the price of luxury can shift to an earlier date normally half an year (earlier even) set, accordingly, each brand is changing established price respect to be able to exist lag.



Suo Erka expresses: “Those carry the brand of wholesale channel and product of sale of much brand shop, its adjust the flexibility of the price to be restricted especially. When a series of products selling with specific price after be revealed in vogue only and promoting an activity, they just can incur exchange rate risk truly. They just can incur exchange rate risk truly..


Accordingly, although love equestrian be an official and Luyiweideng to wait,have perpendicular unifinication retail trade the brand of Wu can make sharper reaction, and can timely the price that adjusts oneself, but the wholesale associate that other brand still must consider him, if they think,be in especially same a word that uniform price keeps inside the area.


Dapijiao expresses, the settlement in draw up the plan of channel conflict problem includes: Develop different range of products, or “ undertake tearing apart to line of the products, show the phenomenon with a large number of similar products with avoiding whole trench to go out. This meeting makes each brand answers exchange rate to fluctuate better, still can make they are avoided at the same time suffer wholesale channel to play the effect that discount, latter is another serious price problem. Latter is another serious price problem..


But she expresses, the price is decision-making the target that should not consider to realize consistency of all market value only, and should turn for the consideration but timely adjustment dynamic price — till country this level.


The report of Si Tan company of Bern of mulberry Buddha · shows, luyiweideng brand that owns strategy of the most complex price, “Undertaking price fine tuning according to different market inside euro area “ . Ba Baoli established framework of price of a whole world: Various places can is based on fiducial evaluate pair of final prices to give out opinion, it is in the meantime ensure can achieve total profit goal finally.


Dapijiao expresses, “Through strategical the ground reduces the price in certain market, each brand can grab market share in the industry environment of ten thousand changes in the twinkling of an eye probably; On the other hand, they can keep higher price in other market, this will make them capable to undertake reinvest to oneself brand. Regretful is, a lot of brands lack system of this kind of information at present, cannot implement this one strategy consequently with a kind of scientific way. Cannot implement this one strategy consequently with a kind of scientific way..


Article author is fashionable estate adviser is mixed “ Luxury Society “ chief editor

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