This year first half of the year, transmit luxury big shop sign to apply for to go bankrupt ceaselessly protective message.
According to the report, because dropped quickly of luxury market purchasing power to cause tremendous effect to the income of Christian Lacroix, christian Lacroix had applied for to go bankrupt to the court protection. The Zhang Manyu of vermicelli made from bean starch of the brand, fine jade fine jade also express, embroidery of very afraid exquisite is met by hand be lost.
Compared with the extreme example of Christian Lacroix, a few otherer the current situation it may not be a bad idea of fashionable brand does not go where. When April, escada says the company needs to do finance is adjusted or suspend payment, sell the share of Primera75 % to Mutares of holding company of a Germany recently, remainder Apriori, Cavita and brand of Laur è L.
In the meantime, have Zhan Fulan family – the Italy of the brand such as dress of motion of Fei Lei, Fan Saizhe is fashionable group of estate magnate ITHolding also issued a warning in Feburary this year, this group may be forced to apply for to go bankrupt protection.
Had been dress of British queen tailor 50 old England are advanced Hardy of female outfit brand – elegant graceful clothing store, a few days ago because manage not to be pooh-poohed, the front is faced go bankrupt the brim. British queen after this should be clad problem affliction possibly.
The Prada that serves as private group has not been been faced with any annex and buy the operation, but its profit margin this year had dropped 22% , sale keeps changeless relatively. Other and private holding company, although also express not to want to sell share,be like Hermes and Chanel, but financial standing is not former times comparing today, must cut down the member of persons employed or reduce expenditure.
In the impression of people, the body of luxury is genteel dripping a distinctive temperament, in any moment can outstanding and stand. Quality of big shop sign is do not have say, contented feeling also can let the psychology that it brings the brand embraces wholesale people metropolis laugh sleeps in night. Consumer expenditure does not poor more is mentally satisfaction that change — , “ I had it, and you are done not have! “ but fall in financial crisis, increasingly the purse look that shrivelled goes down does not get a person to go again excessive begs such illusion, after all, the price that should change feeling place to cost is too big.
Through this crisis people realizes, luxury still is commodity above all, it is commodity wants to get necessarily the influence of economic rule, want to experience the change that shade fine circle is short of euqally.
Face this crisis, big shop sign people also search countermeasure seek outlet in succession. Polo will is opposite at next year the beginning of the year of its southeast Asia wholesale reach retail have direct control, will build a center in Hong Kong in order to control the operation state of this area; Burberry of Ying Lun old brand invests American real estate to open new store of purpose; LVMH of French luxury group also announced recently, the plan builds the store of luxurious and integrated flagship of a 500 million dollar in Chinese Shanghai. But, before series plans to had be notted carry out, depreciate make old brand people the simplest and direct sales promotion way.
Enter in June, the LOEWE of 1 building hit floor of Hangzhou edifice B part the 7 seasonal discount activities that fold, TOD ‘ after S tightens therewith, roll out partial skin to provide 6-7 to fold; Will rise on June 5, big shop sign began these a gleam of of MAXMARA, FENDI, BALLY, CELINE in succession season sells especially. Hangzhou edifice D also join procession, CHLOE is rolled out 7, 8 fold, Valentin dress and partial parcel 7 fold sale, MARNI to roll out a part 6 fold.
This TOD‘S sells especially is first since it enters Hangzhou 4 years sell especially, ferial price 3000 yuan, 4000 yuan shoe drops reach 900 yuan. Although sell meeting in principle to be opened to VIP client only especially, brand business also sends letter only or the short message informed one part of the guest, but before still having Muming of a lot of guests, go sweeping money. Activity the first day, achieve 1.8 million yuan sale, ever since two days sell odd-numbered days to clinch a deal especially amount exceeds 1 million yuan of above, sell especially between 3 climate make TOD‘S clean sell 4.9 million yuan, such achievement lets general manager of TOD‘S China division do it exclaim, he is during the activity the same night hurries to Hangzhou, in order to know the more detail in sales promotion. To him, the information that sale miracle of 3 days is containing to abound, the TOD‘S sale that can be prospective Hangzhou and even Chinese market brings enlightenment.
“Not be I do not love you, just you are too callous “ , be, reduce social status actively to become kind when luxury when rising, people discovers it actually very lovely. (Before Meng Yu)