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July 30, 2010

High-end villa behaves inventory of the Shanghai that grab an eye to still need to digest nearly one year

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Villa clinchs a deal performance is outstanding


This year 1-5 month, shanghai villatic market clinchs a deal the quantity is climbed ceaselessly litre, data statistic shows, add up to clinched a deal nine hundred and four thousand seven hundred square metre. Among them May, independent villa clinchs a deal the quantity achieves nearly one year new tall, couplet platoon villa clinchs a deal the quantity was close to June 2007 the apogee of the portion.


Additionally statistical data shows, at present villatic market stock has Shanghai one million seven hundred and eighty-five thousand nine hundred square metre, according to before this year 5 mean monthly sale speed computation, can offer future 10.5 months are digested. The expert is forecasted, prospective Shanghai villatic price still has the pressure that rise.


   Clinch a deal volume innovation is tall


June a week, high-end villa promotes building city assembly to hand in the contributive rate that the quantity continues to rise to increase. Data of square square landed weekly shows, this weeks of villatic market clinchs a deal 11% what portion occupies assembly to pay an amount, a week before comparing increased nearly 3 percent, comparative the same term is average of apartment clinch a deal portion 56% , a week before comparing increases a percent.


May, shanghai villa clinchs a deal the quantity already was achieved again piece new tall. Data of statistic of research center of bless power estate shows, may, shanghai independence villa supplies an area to be fifty thousand nine hundred square metre, although annulus broke up than April one times much still, but clinch a deal finally the area achieved ninety-four thousand five hundred square metre, annulus comparing increased 40.7% , those who achieve nearly one year to come is new tall.


Couplet platoon villa clinchs a deal the quantity was close to even in June 2007 portion apogee. May, villa of Shanghai couplet platoon clinchs a deal the quantity achieves one hundred and ninety-seven thousand two hundred square metre, it is this year January 4.64 times of thirty-five thousand nine hundred square metre, was close to even in June 2007 portion the apogee of two hundred and seven thousand eight hundred square metre, what creation comes nearly two years is new tall.


Villatic price still is in perch. Independent May villa clinchs a deal all valence is 30173 yuan / square metre, clinch a deal among them the price is in 40000-45000 yuan / the independent villa of square metre is occupied clinch a deal 28% of gross, this means costly villa to suffer market attention to spend begin to rise.


Zhang Qing of assistant manager of research center of China swallow market happy point out, the villa since 2009 clinchs a deal the capacity presents an apparent ascendant state, clinch a deal currently the level walks out of the building city shadow last year completely already, approach the level 2007.


“Market of villa of close period of time clinchs a deal to rise continuously, with whole of current building city good general trend of events does not have nothing to do is. “ Liu Qilin of vice director of research center of bless power estate emphasizes to morning paper reporter, “At present villatic market is added newly supply do not follow to go up apparently the pace that clinchs a deal to rise quickly, this means Shanghai villa the market is short-term inside can appear the situation that demand exceeds supply. This means Shanghai villa the market is short-term inside can appear the situation that demand exceeds supply..


   High-end villa expression grabs an eye


High-end villa will clinch a deal May continuously active. The analyst tells a reporter, among them monovalent 40000 yuan / the high-grade villa of square metre above clinchs a deal the volume rose 100% . Among them, pudong new developed area carries villa to clinch a deal in this interval stage high the quantity achieves 7821 square metre, rank first of each area.


From in light of the case, unit price is in 70000-80000 yuan / of square metre accrete east outskirt Hua Pinyuan clinched a deal to add up to 3 sets 1264 square metre, drive emerald green garden () with 62394 yuan / square metre clinched a deal to add up to 23 sets 5999 square metre, palmy spring garden with 41185 yuan / square metre clinchs a deal 1.


Xue Jianxiong expresses, the Hua Zhoujun that is located in Pudong is front courtyard, accrete east outskirt, east outskirt garden 2 period the near future can have bridal chamber source to enter the market. Total prices of these 3 projects is achieved respectively 80 million, 45 million mix 35 million yuan, predict what still will drive high-grade and villatic market is new one round clinch a deal.


Market of near future villa undertook monitoring, its express: “Villa of Shanghai high end shows good stability, and its product feature, demand feature also is in brew evolution. And its product feature, demand feature also is in brew evolution..


High-end crowd pays close attention to villatic product more “ blood relationship “ . This kind of crowd that buy a house seeks costly villa not only, more pursuit can be mixed as familial spirit property is feudal () , formed palace gradually finally, Gu Bao, residence, the product of common villa buys frame of reference.


Atmosphere of villa of Shanghai high end conforms with international standard with each passing day, the villa of sell like hot cakes also confirmed this. The natural landscape landscape that waits for composition by lake of hill of She Shan, form sediment, wait for high-end lifestyle of the representing by equestrian field, houseboat, golf, show Shanghai has formed the high end that conforms with international luxury consumption to villa lives and live gradually atmosphere.


Below the condition with inflationary uncertain foreground, high-end villa highlights sex of the appreciation that keep a cost, more the place that buy the home is valued. As Shanghai “ two centers “ construction, the residence passes the have and has objective capital fund function keeping a cost to land, and because high-end villa is right of land have an amount bigger, quality is higher, because this has function of better the appreciation that keep a cost.


   Still need to digest nearly one year


Data shows, villa of 2-5 month Shanghai clinchs a deal the area is respectively 9.84, 16.39, 24.56 with 324 thousand square metre, annulus comparing goes up achieved 35% , 67% , 50% with 32% . 1-5 month is villatic all valence is respectively 17959, 16127, 17340, 18439 mix 18011 yuan / square metre, performance is relatively smooth.


Xue builds powerful analysis to point out, building city get warm again after a cold spell “ quantitative change draws qualitative change “ , clinch a deal estimate growth of successive a few months, price get warm again after a cold spell, inflation anticipates rise, let improve model buy the home to also enter town ahead of schedule in succession, drove economy villa to clinch a deal the rise of the quantity. In addition, the many capital that keep a cost also is entering town, this makes of high-grade villa clinch a deal quantity more violent wind rises.


Additionally data of research center of bless power estate still shows, up to on June 2, stocks of Shanghai villatic market is one million seven hundred and eighty-five thousand nine hundred square metre, become independent among them villatic 812671 square metre, couplet discharges villa 973239 square metre, the respective a cycle of songs in a traditional opera that put an amount mixes 4244 for 2144 respectively.


If sell speedometer on average to calculate according to villa of before this year 5 months, stocks of Shanghai villatic market can not come for digesting the time of 10.5 months, become independent among them villatic stocks can offer the time that digests 14.5 months, couplet discharges villatic stocks to be able to offer the time that digests 8.6 months.


Liu Qilin expresses, to villatic market, still be give priority to with improvement demand, and still have a person of extraordinary powers of partial high end exist curtilage, the digestive inventory that cannot consider as 10 many months simply accordingly period too long, if have the anticipation of economic get warm again after a cold spell, aid those who push its to change rate possibly also to accelerate.


Zhang Qing happy point out, from two years the villa since clinchs a deal in light of situation, there is a paragraph to become the process that makes a quantity glide in the meeting in year, general meeting will rise in July appear, predict to be in so henceforth 2-3 of market of the villa inside the month clinch a deal the quantity also is met somewhat fall after a rise, but not can as a result of short-term clinch a deal of the quantity decrease to judge building city to enter freeze-up afresh relatively.


Villatic to prospective Shanghai price anticipates, liu Qilin points out, value of prospective villa market still has the pressure that rise.


When building city was adjusted 2008, to villatic product, just clinch a deal of the quantity adjust, and the price did not appear apparent adjustment, villatic market whole still appears piece up trend. To villatic development business, they have particular capital actual strength generally, and its take the time of the ground earlier, land cost is lower, because this develops business,do not care about temporarily price.

July 19, 2010

Experience retreats Fang Lucheng Wen Zhouhao 100 million yuan curtilage sell like hot cakes is investigated

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As Wen Zhou “ the first expensive “ building dish Lu Cheng square, why at the same time sell like hot cakes, encounter at the same time big return a house? “ daily economy news “ launched investigation a few days ago.


In a person of extraordinary powers curtilage sell like hot cakes while, on specified amount of cash of frequency of countrywide each district 100 million yuan day price returns a house.


By this year April, square of town of deer of lukewarm state green city 2 period the project is in more than 100 a person of extraordinary powers that day of open quotation head is worth 960 million yuan with price of 2 hours of work off curtilage gain considerable fame among one‘s contemporaries. However before long hind reporter discovery, cervine town square has 5 to already made work room source appears on net of house of commodity of lukewarm state city to sell those who run a system to retreat buy (order) room source on consignment sale watch, total amount is close 100 million yuan. As Wen Zhou “ the first expensive “ building dish Lu Cheng square, why at the same time sell like hot cakes, encounter at the same time big return a house? “ daily economy news “ launched investigation a few days ago.


   The building side price Yuan Chaozhou dish


The region of one place hollowness of highway of lukewarm city Jiang Bin and mouth of station highway across, the building of 56 freeboard layer is in construction, this is be acted according to to be by place “ Wen Zhou top class a person of extraordinary powers curtilage “ square of green city Lu Cheng. Unit price of sale of every square metre exceeds cervine town square 40 thousand yuan, it is current on lukewarm city market highest.


Unexpected is, this Wen Zhou “ the first expensive “ building dish the commercial core that located situation is not Wen Zhou city, build room age circumjacently to be in at least 5 years above, the around 200 smoke miscellaneous inn that Mineiduo is appearance stricture, maintenance shop a kind private small shop. Such environment and cervine town square “ top class a person of extraordinary powers represents Wen Zhou curtilage “ the identity does not match.


By what can square of that deer town sell a Wen Zhou the first high price? Salesperson explanation says, the deer will build the tower of sex of lukewarm city sign inside town square, height amounts to 350 meters, it is the first height with prospective provincial Zhejiang. Its north overlooks Ou river, having landscape of admirable scene of river of a gleam of. The sword of fur coat of vise general manager of green city China averages a day price cervine town square is attributed to it to be in of Wen Zhou unique. Look in him, because of the product “ Wen Zhou is incomparable “ , so the price of green city does not calculate tall.


But as we have learned, periphery of cervine town square is newest secondhand maximum price of house of scene of river of house jewel garden has 27 thousand yuan only / square metre, and the room source of 30 buildings above wants cervine town square at least 40 thousand yuan / square metre, both price differs tremendous.


According to the introduction of the selling office, cervine town square has two luxurious atmospheric landscape door, one is smooth layer door, the area exceeds 400 square metre, another jumps layer door model the area achieves 800 much square metre. Every apartment uses famous brand to decorate, of every square metre decorate cost to be as high as 10000 yuan.


But the conduct propaganda that afore-mentioned views still are green city respect only at present, because room of example of cervine town square wants to just will make an appointment to minority on June 20,the guest is opened, because of the true condition of this building, the outside returns unknown.


   Who bought cervine town square?


Although green city thinks project of cervine town square “ Wen Zhou is incomparable “ , but whether does the product that sheet covers total prices to be as high as 20 million above have the market in Wen Zhou, suffer doubt all the time however.


“The price of skill room 40 thousand yuan of one square metre, total prices is as high as 20 million yuan of above, cast later secondhand room market should sell much higher price! “ the boss of company of an intermediary of local plaints so.


The landed intermediary public figure that to Lu Cheng square market prospect represents to of suspicion is place not just, superintendency branch also is opposite the estate that connects place even the market prospect of cervine town square expresses concern. Estate of lukewarm state city trades Li Lifang of central office director says, when green city just rolled out cervine town square, she ever also suspected, whether can the product of such high end have the market in lukewarm state this locality.


“Look in me at least, such product is very difficult hack. “ the young lady of carry out building of square says frankly even Lu Cheng to the reporter, the apartment room of cervine town square does not suit investment to rent.


According to introducing, because the acreage is huge, total prices tall, afore-mentioned products search very hard get renting a settle or live in a strange place. If what can rent as the enterprise, can be restricted with what property manages again by building land utility.


   Who is buying cervine town square then?


According to Jiang Bin on the west the old surname boss of inn of intermediary of a building introduces the grade, the residential hire of one belt does not touch cervine town square to go up even loan interest expenses, raising a house in order to hire is not the best thing to do. He thinks, investor buys this house impossibly.


As we have learned, the price of hire of apartment of buy of complete outfit make repairs and supply replacements of 150 much square metre is circumjacent bright phearl garden only 6000 yuan / month, if cervine town square rents according to this standard, inevitable “ the loss outweights the gain “ .


Also the viewpoint thinks, those who buy boarding house of cervine town square basically is local businessman, for the inflationary risk with potential avoid, they unused capital throws a company to estate. “Wen Zhou is incomparable “ the first selection that Lu Cheng square makes them accordingly.


Nevertheless, no matter be afore-mentioned old surname bosses, still be 21 centuries found a capital of leaf of senior property adviser expresses store of flagship of district of praedial lukewarm city, the client that their near future recieves is very much, but never had encountered for “ avoid danger “ and the investment settle or live in a strange place that buys a house, the absolutely brunt of local market lives oneself namely model client.

March 7, 2010

Gucci, Prada hits the “ that separate a market luxury of “ of beat a drum to contend for battle to upgrade

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The luxury brand pattern that Mei Hengtai business encircles each big business square is being adjusted sadly. Yesterday, the reporter sees in constant grand square, inn of Prada new gate is located in the edge market position of a side of Shaanxi north road, just lie between market phase to look with store of Gucci China flagship. Besides Gucci, Prada two big tycoons separate a market in the dark stronger outside, the reporter notices, in Mei Hengtai business is encircled, many luxury brands are in contend for undertake adjust or be grabbinged is stationed in new store.


The luxury brand pattern that Mei Hengtai business encircles each big business square is being adjusted sadly. After the flagship store that Gucci of tycoon of afterwards international luxury opens a 2000 square metre in shopping centers of golden eagle international, the reporter understands yesterday, prada of another big shop sign also be about to whole adjusts shop position, the area of shop will enlarge one times above, not only such, prada and Gucci will be in the face each other of two side door of Shaanxi north road “ match powers “ .


Yesterday, the reporter sees in constant grand square, inn of Prada new gate is located in the edge market position of a side of Shaanxi north road, just lie between market phase to look with store of Gucci China flagship. And the dimensions of Prada new store also enlarged one times above than original door inn, new store area will be about the same with Gucci. Those who face Prada “ the front is challenged “ , inn of Gucci new gate criterion ground of too impatient to wait begins to hit fold take a settle or live in a strange place, dozen fold commodity to involve an area very wide, include to hang, billfold, handbag, discount strength is in 5 – 7 fold.


Besides Gucci, Prada two big tycoons separate a market in the dark stronger outside, the reporter notices, in Mei Hengtai business is encircled, many luxury brands are in contend for undertake adjust or be grabbinged is stationed in new store. The TOD inside square of the grand that be like constant ‘ S will adjust shop position recently, move to the position facing a market that approachs Shaanxi north road, and an expand into from before two, and FENDI also will open an one admiral with brand-new home in constant grand square inn, decorating at present. Yi power red is pressed down in Mei Long, giorgioArmani, Kiehl ‘ the high-grade cosmetic brand such as S, EST also is about to enter halt.

February 15, 2010

Luxury ignites business to encircle big fight

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“ east landed “ Liang Jixian


Luxury brand builds market oneself


Zhu Zhaorong of trustee of Davis business shop emphasizes the first peace and tranquility repeatedly, top market can be counted on one‘s fingers, and luxury shop go up at every turn the dimensions of 1000 square metre, more make berth becomes nervous.


LV people wait apparently not as good as.


This year in May, the Lu Weiming of luxury company France with the greatest whole world highs the group decides 燊 invests as gigantic as Macao Shang Hehong jointly project of real estate of traffic of development Shanghai Shang Jia center.


It is reported, this project designs total floor area 140 thousand square metre, total investment amounts to 500 million dollar, plan 2012 complete practice, this also is its invest landed project in chinese mainland first.


The 60 many of all kinds international such as LV, Dior, Fendi, Hennessy are had below the banner the Lu Weiming of top class brand highs, brand of plan majority luxury will be entered hand in hand halt “ Shang Jia center “ . After 3 years, this shopping centers will become the compositive store of the luxury below LVMH banner, will attract name of other international a gleam of to taste gather together to be stationed in, become the luxury center of be worthy of the name.


Besides group of Lu Weiming a small room, be an official love a horse also decides to be in China buy property, build flagship store.


Nevertheless, look in Zhu Zhaorong, luxury brand business builds market oneself and cannot predominate, shop of the business that rent still is its main management way.


Trade group upgrades too impatient to wait


Of top class shop front demand exceeds supply the market of accurate high end that allows those to illegallying or forcibly occupy nicer a sector of an area saw chance, then, upgrade replacement, class is adjusted will get too impatient to wait.


At present, the beach outside north is transformed undertaking whip and spur, harmony the whole that ground of without a stop of foreign firm, beneficial abundant foreign firm undertakes rebuilding business of sea route of; the Huaihe River is encircled upgrades near end.


Constant grand square is the direction that they transform probably, especially to sea route of the Huaihe River character. 10 years ago, enter extravagant brand of inland for contention, department store, shopping centers initiated a brand to contend for battle jointly. Nanjing the winner that the Heng Longan field on the road is this competition on the west. Kick off for LV flagship store, constant grand square notted hesitate to do the shop of 60% adjust.


Copy, force treasure square, Hong Kong square let the most important niche LV and Amani in succession.


Not only force treasure square, Hong Kong square got upgrading, the road in be located in sea of the Huaihe River on the west paragraph go to 806 798 numbers, more in succession opens name of home giving number to express inn:  shakes ǖ of ⒖ of ⒉  Dian deficients just OGER DUBIUS of  of  of ⑼ Ji α , Breguet. Sea route of the Huaihe River is becoming brand of another international tip to collect an area.


New project books one sky


In the team that contends for luxury brand business, still have a main power, come from still building the new project that is about to appear on the market.


Zhu Zhaorong thinks, 1, the mouth of home of Xin Hongji land that is about to appear on the market inside 2 years (600663, ) IFC, fine in the project such as edifice of trade of center, Xin Hongji annulus will alleviate the situation that top market can hire without the shop.


Occupy the personage inside course of study to divulge, be similar to the luxury brand such as LV, GUCCI to will be in home of Xinhong radical land mouth IFC appears. Although Xin Hongji just faces this to still be had no,make known his position, but anew the brand of gather together of IFC of Hong Jixiang harbor sees one spot. In Hong Kong IFC, whole world of special inn of the EVISU between Prada, Salvatoure Ferragamo and Mikimoto of gem famous brand, Hong Kong head, Anne Klein the everything needed is ready such as first concept inn.


“Gold a sector of an area manages experience plus development business, this brings confidence to luxury brand business, accordingly often these projects did not begin to let, had been booked one sky. “ Li Peiling of director of department of store of business of be an official of manage of world nation the Kingdom of Wei tells “ east landed “ reporter.

February 11, 2010

Big shop sign matchs powers luxury grabs domain anticipate opportunity

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8.6 billion dollar. This number was 2008 the amount that Chinese luxury consumes


Do not know when to rise, shop in Shanghai shopping first selection is sea route of the Huaihe River no longer.


Of field of Xu Jiahui, 5 horn rise abruptly let once “ scene is infinite “ sea route of the Huaihe River is faced with “ the Red Sea competes “ . After experiencing long travail, sea route of the Huaihe River is brewing a revolution sadly.


The road in sea of the Huaihe River on the west paragraph go to 806 798 numbers, in succession opens name of home giving number to express inn: Accumulate dragon of the home, count, Kadeya, 10 thousand treasure, ROGER DUBIUS, Breguet.


Bigger adjustment returns afoot.


Facilitate just in each below, the exact news that already LV enters Hong Kong square into square of the treasure that be stationed in force, Amani comes out. Sea route of the Huaihe River is trying to build international tip brand to collect an area, jump out before “ the Red Sea competes “ area, to Nanjing on the west road, outside the business street of top class luxury such as the beach dresses.


Of sea route of the Huaihe River “ change “ an epitome that is competition of Shanghai business street only. In fact, around move top class luxury, combat good play is performed ceaselessly between Shanghai business street and luxury brand.


This is a war that does not have smoke of gunpowder, contend for however life-and-death.


   Of LV strike back


In Gu Chi (Gucci) go up at Shanghai diamond a sector of an area high-key after the Chinese flagship store that opens a 2000 square metre, instantly the message says, already entered the Luyiweideng with old square of the grand that be stationed in constant (LV) also will “ enlarge inn “ , the target is the size that at least reachs Gu Chi store.



Store of flagship of LV of constant grand square


Afore-mentioned is in the whole world before the row two luxury brand “ match powers “ did not see reason, another Italy extravagant brand rises to surface to the be covetous on of Chinese market.


Just will leave to the store that give separates a market and look June with Gu Chi, the brand of this round of action is Pulada (Prada) , the salesperson affirms the Pulada that one groovy store holds in constant grand square only before: They will open a new store after 2 months really, shop will have 2 dimensions.


Nanjing on the west of road luxury “ match powers “ still be in upgrade, luyiweideng (LV) is unwilling give the impression of weakness, although of short duration of road shop dimensions defeats Nanjing on the west Gu Chi (Gucci) , but redeem one battle in sea route of the Huaihe River however, force treasure square will be the next home of LV, open the throughout the country‘s biggest round-the-world brand shop, will exceed Gucci Nanjing not only at the appointed time on the west the dimensions of road inn, also came to inn of sea route of Gucci the Huaihe River a severity hsown by an official on assuming post.

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